Behind the Scenes: Goodyear’s NASCAR Racing Tires
Goodyear and NASCAR have had a symbiotic relationship for decades, which helps the tiremaker maintain its #1 standing in brand awareness in the tire category.
Dale Earnhart Jr. Talks Racing Tires, NASCAR and Tire Technology
Hear what Dale Jr. has to say about the construction of Goodyear racing tires, tradeoffs drivers make for better tire performance and tire advice he gives to amateur racing teams.
Federated Auto Parts Builds Relationships through Sponsorship
The Federated Auto Parts 400 Monster Energy NASCAR Cup Series race is set for Saturday, Sept. 9 at Richmond Raceway. “The Federated Auto Parts 400 weekend has turned into a fun business-building opportunity for Federated members and supplier partners,” said J.R. Bishop, director of motorsports and event marketing for Federated Auto Parts.
