Marketing Matters Archives - Tire Review Magazine
A Guide to Branding for Auto Repair Businesses

Does branding have a role to play in the auto repair business, particularly in small- to medium-sized businesses? Yes, but in order to do so, these businesses must remain focused on creating long-term relationships with all customers and work on adequately differentiating themselves from their competitors, especially those larger companies, dealerships and regional players.

How to Be Persuasive

The competition for consumer attention can be overwhelming, here’s how romance the customer into action.