Marketing Matters Archives - Tire Review Magazine
A Guide to Branding for Auto Repair Businesses

Does branding have a role to play in the auto repair business, particularly in small- to medium-sized businesses? Yes, but in order to do so, these businesses must remain focused on creating long-term relationships with all customers and work on adequately differentiating themselves from their competitors, especially those larger companies, dealerships and regional players.

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How to Be Persuasive

The competition for consumer attention can be overwhelming, here’s how romance the customer into action.