Discount Tire Named ANC Sports Agency of Record
ANC was named Discount Tire’s sports agency of record for sport advertising partnerships.
Prioritize Online Customer Reviews
Online customer reviews are crucial to maintaining business success in today’s digital landscape.
Titan, OTTPA Partner on Second Season of Young Guns
The Young Guns program is a series of competitions created to engage and attract younger drivers.
Academy of Country Music, Lucas Oil Launch Video Series
The digital series shares personal stories behind the vehicles of some of country music’s favorite artists.
Big O’s Brian Maciak: ‘We Have Aggressive Plans’ for Growth
We connect with Big O Tire’s Brian Maciak to discuss how Big O plans to grow its footprint and how it is creating a more digital customer experience.
Nokian Tyres Takes a Poll of the Worst Roads in North America
Quebec claims the crown in a recent poll.
BFGoodrich Tires Launches ‘Your Next’ Global Brand Campaign
BFGoodrich’s new campaign attempts to connect with overlanders and car builders.
First Leg of Cross-Country EV Tour Completed on Hankook Tires
Hankook said the journey marks the first time that an EV has reached the northernmost point of the US highway system.
What is Your Most Successful Marketing Tactic?
Not seeing a return on investment from your marketing dollars? What’s the Deal with that? See what other tire dealers say they’re doing to increase their brand awareness.
Continental Makes Dealers EV Ready, Debuts New Partnerships and Incentives
New marketing partnerships, GOLD dealer incentives and education around tires for EVs were on the agenda as Continental gave GOLD dealers a business update for the year ahead in sunny Playa Mujeres, Mexico.
Do Spiffs REALLY Work in the Tire Industry?
The majority of you said at least half of customers will switch brands based on your recommendations, but is that rec based on a spiff?
Point S Executives Speak on How They Plan to Keep Winning
Point S leadership gives us the scoop on how the group is thriving during times of adversity.
