marketing Archives - Page 33 of 38 - Tire Review Magazine
Focus on ‘Moments of Truth’ for Customer Loyalty

There is perhaps no greater customer service story than the remarkable true account of Jan Carlzon and the business turnaround around that he led as the president of Scandinavian Airlines.   In 1981, Scandinavian Airlines reported an $8 million loss and the future of the company looked bleak at best. When the then president resigned,

How Fit is Your Sales and Customer Service Effort?

Have you ever considered the fitness level of your sales and customer service effort? No, I’m not talking about some sort of employee exercise program. Rather, I’m asking if the employees that provide sales and service to your customers are functioning at peak performance. If you haven’t given this proper consideration, you’re probably not seeing

The Next Step: Define a Social Media Strategy to Grow Your Business

After writing about the high performance market for the last eight years, I am turning my attention on marketing and business development, with the focus being on providing you with insights and fresh new approaches to expanding your market, grabbing new customers and “selling” products to all of your tire customers. For the first quarterly

Planning Special Events

t=””/>As for obtaining permits, each municipality has its own regulations about when they’re needed and how they can be obtained. The Rubber City – Akron, Ohio – for example, requires permits for events that include games of chance, rides, petting zoo animals and, of course, alcohol, according to Glen Stalcup of the City of Akron’s

Maximize Web Presence to Improve Your Bottom Line

By now even the most low-tech tire dealer knows that having a presenceon the Web is a necessary part of improving his or her business. Thenext generation of consumers has come to rely on the Internet as ameans of gathering tire information – from brands and features tosizing and prices. And you’ve likely seen a

Sponsorship Opportunities

A prime example of boostingyour business by helping out your community can be found in event sponsorship. Here’s how to choose theright events and get the most out of your sponsorship. 1. Look for demographicmatches. You’re probably already fielding your share of requests from charitiesand community groups asking for your help with upcoming events. Consider

Soliciting Customers From Failing Competitors

A failing economy certainlypresents challenges to any small business. It could also provide opportunitywhen competitors are forced to shut down because of tough times, leaving intheir wake customers that your business can bring into the fold. If a competitor closes itsdoors, consider the following tips to bolster your customer base and yourbusiness: 1. Honor gift

Bring in New Customers With New Approaches

Although it’s been proven to be far less expensive for a company to keep existing customers than gain new ones, attracting new business remains the toughest, most vital part of staying on top. This holds true particularly for tire dealers in today’s economic climate, where the majority of consumers are limiting tire and vehicle service

Going E-Marketing

Want to advertise more butdon’t have a bigger budget? One great way to get your name out is withe-newsletters. Printed and mailed newsletters are a great way to build customerknowledge about your products and services – and confidence in your expertise.But with postage and printing, paper newsletters are expensive. An e-newsletter costs just afraction of

How Important Are Testimonials?

You have a great Web site,brochures, sales flyers, POP displays, maybe even a weekly e-newsletter. Butare you overlooking the most important marketing piece – a customertestimonial? Testimonials – third-partyendorsements of your products or service – add credibility and help alleviateany worries or concerns prospective customers may have. Before you can usetestimonials in your brochures, Web

Advertising on a Shoe String

Small businesses faceperiodic times of slow cash flow with precious little money to spend foradvertising. Here’s how you clear the hurdles and not spend a fortune doing it. • Write a press release. Itwill cost you only the time it takes you to write it and the charge for faxingor mailing your release to your

Beefing up Your Web Site

On the Web, content is king.If you want people to visit, stick around and come back to your Web site, givethem a good reason to do so. Web users operate in“Internet time” or, in other words, fast. They don’t linger over Web pages asthey would a newspaper or magazine. Web users seek substance over style