Mickey Thompson Unveils 42-, 44-in. Sizes for Baja Boss M/T Line
At this year’s SEMA Show in Las Vegas, Mickey Thompson Tires & Wheels unveiled the largest-ever sizes of its Baja Boss M/T line with 42- and 44-in, tire sizes. Available to consumers in mid-2023, the expanded sizes enable off-roaders to ride higher with more ground clearance and overcome rocky terrain through exceptional sidewall grip, the
Hercules Launches TIS TT1 Max Traction Mud-Terrain Tire
Hercules Tire and Rubber Company announced the launch of the TIS TT1 by Hercules, a premium maximum traction, all-season mud tire offering up to 26-in. rim diameter sizes. The company says the new line will begin a phased launch in mid-November. Created in partnership with TIS Offroad, the TIS TT1 by Hercules is designed for
Emphasizing Practicality and Style when Selling M/T Tires
Mud-terrain tires have been around for decades, yet in recent years, they have become a much larger segment for two reasons: Practicality and style. In this Tire Review Continental Tire Garage Studio video, we talk about why understanding these two aspects will help you sell more M/T tires. Practicality probably doesn’t surprise you as a
The Difference Between A/T, R/T and M/T Tires
The three main tire segments for more adventurous driving on the market today include all-terrain (A/T), rugged-terrain (R/T) and mud-terrain (M/T). In this video from the Tire Review Continental Tire Garage Studio, we go over the differences between each and which one should you choose if you are an adventurous driver. To understand the difference
M/T Tire Selling Tips
M/T (mud terrain) tires have been around for decades, yet in recent years have now become a much larger segment. Why? Consumers now have two different desires for M/T products, which has expanded the size range and market volumes. Imagine this scene: A man in a tuxedo and woman in a designer evening gown dressed
The M/T Tire Segment Isn’t Waning – Here’s Why
Max Traction (M/T) tires, more commonly known as mud-terrain tires, are the ultimate off-road tire with an aggressive tread design and strong tread compounds developed to withstand and perform on severe, uneven surfaces. This “small but mighty” tire segment has grown tremendously since the start of the pandemic as the demand for pickup trucks and
