Hercules Tires’s Simpson: Adapting to LT Tire Trends [Audio]
In the past year, Hercules Tires has launched around six new products—including its first ag tire. Most recently, the company debuted its new mud-terrain tire in partnership with TIS Wheels, the TIS TT1, by Hercules, that targets larger fitments and aesthetics any off-roader would drool over. So, with a wide range of product launches, what’s

Hercules Launches Ironman All Country HT
Hercules Tire and Rubber Company has launched the Ironman All Country HT, an entry-level, all-season highway touring tire for Sport Utility Vehicles (SUV), Crossover Utility Vehicles (CUV) and light trucks, in the U.S.. The new Ironman All Country HT offers a line-up with a number of sizes between 15- and 20-in. rim diameters. The tire

Hercules Tires Rebrands for 70th Anniversary
As part of its 70th anniversary, Hercules Tires, a subsidiary of American Tire Distributors (ATD), says it is revitalizing its Hercules Tires and Ironman Tires brands via brand identity, brand positioning and product innovation. On the brand identity side, the company says the Hercules rebrand includes a new typography and color palette, as well as

ATD Announces Official Distribution Start Date for Penn. Mixing Warehouse
American Tire Distributors, Inc. announced that its one-million-square-foot Pocono Mixing Warehouse in Blakeslee, Pennsylvania will officially begin shipments on Dec. 3.

Hercules Increases Ironman All Country M/T Production
Hercules Tire & Rubber Co. plans to increase production of its Ironman All Country M/T off-road tire in response the tire’s demand following the 2014 SEMA Show, the tiremaker said. “We introduced the Ironman All Country M/T at SEMA 2014 to great reception, and in the past year we have been thrilled about the persistent demand
