International Motor Sports Association Archives - Tire Review Magazine
Michelin Becomes Official Tire of IMSA

Michelin North America is now the official tire of the International Motor Sports Association, which celebrates its 50th anniversary in 2019.

Michelin tire IMSA races
Michelin Replacing Continental as IMSA Partner

Continental Tire the Americas is ending its sponsorship of the International Motor Sports Association (IMSA) at the end of the contract term in 2018. Michelin North America will serve as official sponsor of the series starting in 2019.