Independent Tire Dealer Focus Archives - Tire Review Magazine
Moore’s Tire Sales’ Bill Watkins Shares Keys to Quick Service

Not many people go from wielding a meat clever to firing a stud gun into winter tires, but when Bill Watkins finds an opportunity, he takes it. “I was a butcher, a meat cutter by trade,” said Bill, a graduate from The National School of Meat Cutting in Toldeo, Ohio. “There used to be a

Dealer Focus: Wiygul Automotive Clinic

When things got rocky at the start of the COVID-19 pandemic, the Wiygul family made the call to “take care of the people who have taken care of us for 45 years.”

Tire Lady’s Rainbow Tire Fueled by Happy Customers, Staff

Croucher says that maintaining a happy staff and customers, as well as being involved in the community, are the foundation of her success.

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Fairfield Tire & Service Keeps Honesty Top of Mind

Keith Hyde truly believes that honesty is the best policy, and that’s the motto he has instilled at Fairfield Tire and Service in Fairfield, Iowa, since 2003.

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Wonderland Tire CEO Runs Business on Grandfather’s Values

Langerak’s family motto – “Family. Value. Trust.” – permeates every facet of the business, reflected in everything from the framework of the company’s culture to the loyal customers who depend on Langerak’s team for all their tire and service needs.

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How Perseverance Played an Important Role in Forming Polo’s Point S

Growing up, the grit and determination of “making it” in another country was ingrained into Polo Jr. from a young age.

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Dealer Focus: Steve Leffler, Suburban Tire

Leffler wants to be known as the “World’s Greenest Tire Dealer,” and he’s well on his way to achieving that designation with taking a big bite out of his dealership’s carbon footprint.

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Dealer Focus: Bobby Little, Rice Farmers Coop

General Manager Bobby Little says that word-of-mouth referrals are a key to Rice Farmers Coop’s success.

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Tire Dealer Profile: Jim Stocking, Park Tire Company

The culture at Park Tire is such that employees are treated like family, which boosts employee morale and productivity, sharpens their focus and fosters a spirit of cooperation.

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Dealer Focus: Aaron Telle, Telle Tire & Auto Centers

Aaron Telle has been instrumental in expanding the family business from one to 16 stores.

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Dealer Focus: Ronnie Lefevers, Tires Plus Tire Pros

One could say that Ronnie Lefevers’s reverence for all things tires, and appetite for success at a young age, laid the foundation for the Tires Plus dealership he runs today.

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Independent Tire Dealer Focus: Jerry Bauer, Bauer Built Tire & Service

Bauer Built Tire & Service’s slogan is “Our strength is in our People and the Customer we serve.” That mindset is one that’s stuck with owner Jerry Bauer throughout his 43 years at the helm of the company.

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