IDEA Award Archives - Tire Review Magazine
Hankook Concept Tires at IDEA Awards

A pair of futuristic concept tires earned Hankook Tire both Bronze and Finalist awards at the 2017 International Design Excellence Awards.

Hankook Earns IDEA 2017 Awards for Concept Tires

Hankook Tire Co. received the Bronze and Finalist awards at the 2017 International Design Excellence Awards (IDEA) for their Flexup and Shiftrac concept tire designs.

Kumho Named IDEA Awards Finalist

Kumho Tire Co. was named a finalist for its concept tires “the Smasher” and “the Sealant Tire” in the 2016 International Design Excellence Awards in the automotive and transportation category. “We now have all of the top three international design awards under our belt,” said Chung Taek-Gyun, executive vice president at Kumho Tire Co., head of R&D