highway tire Archives - Tire Review Magazine
H/T vs. A/T Tires: How to Guide Your Customer

Your guide on deciding if highway tires or all-terrain tires best suit your customer’s needs.

HT AT tires
Vredestein Markets Pinza HT at Outdoor Locations Across US

The Vredestein brand launched its new Pinza HT in November last year, and the Apollo Tyres’ brand is looking to expand upon the success of its Times Square Pinza AT launch last year. That’s why Vredestein took its message nationwide with the HT launch by sharing the story of the tire in iconic locations across

Vredestein Launches New Pinza H/T in US

Vredestein Tires has launched its new Pinza H/T line of tires, a highway all-season tire designed for trucks, SUVs and crossovers. According to Vredestein, The Pinza H/T has unique features that keep the comfort of the driver in mind. The symmetric tread pattern of the Pinza H/T is molded from an all-season tread compound intended

Vredestein Pinza H_T
Falken Tires To Launch Commercial Van Sizes In Wildpeak H/T02, A/T3W

Falken Tires has launched multiple sizes for the commercial van segment in both Wildpeak H/T02 and A/T3W. Two sizes in the Wildpeak H/T02 – 235/65R16C and 225/75R16C – with the same sizes in Wildpeak A/T3W – will become available for Ford Transit and Ram ProMaster van fitments beginning in August. In addition, coming in 2023

4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals

In the last year, Nexen Tire Americas has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring

Whats-Treading-Nexen Tire-Jason-Yard
Vredestein’s Growth & 2022 Plans [Audio]

On the heels of its latest all-terrain tire launch with the Pinza AT, the Vredestein brand is making its mark in the North American market. So, what does the brand have planned for 2022? And what about down the line? In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we’re joined by Abhishek Bisht, assistant vice

TBC Brands Introduces New Tire Line

TBC Brands, one of the largest distributors of private brand tires in North America, has unveiled its new Trail Guide HLT highway line for the light truck segment.

Encountering Value

Outside of the medium truck tire realm, the Sumitomo brand and independent tire dealers have not enjoyed a close relationship. Often associated with Sears Auto Centers (not any longer), judging by the results in the most recent Tire Review Tire Brands Study, dealers don’t see a lot in Sumitomo consumer tires; they rated near the