Hercules Tires Archives - Tire Review Magazine
Hercules Tires Sponsors Sun Belt Football Championship Game

Hercules Tires sponsored the Sun Belt Football Championship game broadcasted Dec. 3 on ESPN. The Championship Game was held in Troy, Alabama. The company says the multi-year agreement marks one of the largest sponsorship agreements in Sun Belt history and provides Hercules Tires not only Title Sponsorship of the Football Championship but also designation as

Myles Kovacs: How Wheel Trends Change & What’s Next

Since first arriving on the automotive scene nearly 30 years ago, Myles Kovacs has been entrenched in car culture, marketing and branding, and has an eye for spotting what’s next. Kovacs has a laundry list of accomplishments to back up why he’s the go-to guy for trendspotting: He co-founded DUB Magazine, an automotive lifestyle publication

Myles Kovacs Wheel Trends
TIS Wheels Founder Myles Kovacs Looks to Take Tire Design to New Heights

You may have heard of Myles Kovacs. Most recently, Kovacs’s name has been synonymous with high-end wheels as the owner of TIS Wheels, a cutting-edge off-road wheel brand distributed through American Tire Distributors (ATD). Yet this trendsetter and off-road junkie has taken his talents to the tire space this past year with the launch of

Myles-Kovacs-TIS-UT1-Tire-Hercules Tires
Hercules’ TIS UT1 UTV Tire Hits the Market

Hercules Tires launched the TIS UT1, its new co-branded premium Utility Terrain Vehicle (UTV) and All-Terrain Vehicle (ATV) tire with TIS Wheels. Hercules says the new all-terrain UTV/ATV tire is designed for those who have a passion for outdoors and addresses a growing, niche market for consumers who need the ability to drive “off-road,” whether

Hercules Tires Talks New A/T Tires, Reacting to Market Trends

Hercules Tire executives sat down with Tire Review to discuss the brand’s new products, tweaks to its dealer programs and new features it has added to equip dealers with education and product knowledge.

Hercules Tire Josh Simpson Steven Liu
Hercules Tires Donates to Veterans Group, Gets Spot on ‘Designing Spaces’

The Lifetime TV show “Designing Spaces” recently highlighted Hercules Tires by showcasing its tire donation to a veterans rehab compound in Rockford, Illinois.

Hercules Tires Strongman
Hercules Tires Introduces New Trailer Tire in Strong Guard Line

Hercules Tires commercial group has unveiled a new addition to the Strong Guard premium truck tire family with the launch of the Hercules Strong Guard HTL.

Hercules Truck Tires Stong Guard HTL
Hercules Tires Launches Avalanche RT Winter Tire

Hercules Tires has introduced the Hercules Avalanche RT studdable winter tire for passenger and CUV drivers. 

Hercules Tires Avalanche RT winter tire
Hercules Introduces New Line of Specialty Commercial Tires

Hercules Tire & Rubber Co. has introduced a new product line of specialty commercial tires to be available across the U.S. The new product line will include skid steer, backhoe, compact utility, small bias OTR and small radial OTR tires. This is the first time Hercules brings its trusted name to the industrial and OTR segments.

Hercules Launches New Premium Truck Tires

Hercules Tires announces the launch of two all new premium truck tires – the Hercules Strong Guard HRA and the Hercules Strong Guard HRD all-position tires. The Strong Guard name is new to Hercules’ commercial products and will be used to denote the brand’s premium medium truck tire products.

Hercules Tires Announces Sweepstakes Winners

Hercules Tire has announced four winners for its Destination Recreation summer sweepstakes. The contest asked people to share their favorite vacation photo for a chance to win a road-trip getaway. It garnered thousands of submissions from across the United States.

Hercules Adds Two New AT Sizes

Hercules Tire has added two new SKUs of the brand’s Terra Trac AT II premium all-terrain light truck tire. The 18-
and 20-inch LRE additions join four others introduced earlier in 2017.