Hankook iON Tires Win Red Dot Design Awards
Hankook Tire’s EV tire brand, iON, won four awards at the Red Dot Design Awards 2023.
Tires for Fast-Growing SUV/CUV Segment Must Meet Versatile Consumer Demands
Both OE fitments and replacement tires have shifted to increased rim diameters from what was standard just a decade ago.
First Leg of Cross-Country EV Tour Completed on Hankook Tires
Hankook said the journey marks the first time that an EV has reached the northernmost point of the US highway system.
Hankook Tire Leads off 2023 Season as Official Tire of MLB
Hankook plans to drive brand awareness through in-game marketing and related content.
Hankook Tire Announces ‘Great Catch Rebate’
The Hankook Tire Great Catch Rebate includes six of Hankook’s premium passenger and light truck SUV lines.
Hankook Acquires Autonomous Driving Startup ‘3Secondz’
Hankook & Company says the acquisition is part of its strategy to pursue a “digital transformation.”
Hankook Tire Announces SmartFlex DL15+ Commercial Tire
The SmartFlex DL15+ comes with an optimized bead profile and carcass structure.
Hankook Tire Signs Multi-Year Partnership with Lamborghini
Hankook Tire will be the exclusive tire and technical partner for the 2023 Lamborghini Super Trofeo series.
Hankook Tire Announces N.A. Executive Promotions
Leadership shakeup garners four promotions to Hankook North America’s executive team.
Hankook Tire Named to Dow Jones Sustainability Indices
This year, the list included 326 companies worldwide.
Hankook Survey Reveals American Holiday Travel Statistics
Hankook has released the newest installment of its ongoing consumer survey. The company found that 53% of Americans plan to travel by car between now and the end of 2022, compared to 30% who plan to fly. Cost is a key consideration for Americans who intend to travel more than in previous years. When deciding
Winter Tire Market Flat, But EV-Specific Products Bring Opportunity
Affected by pandemic supply chain disruptions and the uptick in sales of all-weather tires, the winter tire market in the U.S. has been largely flat in recent years. Despite the expectation that this will continue, tire dealers in snowy regions like the northern U.S. and Canada still should plan ahead to meet consumer demand in
