Hankook Launches New Website
Hankook Tire America Corp. has redesigned its website. The new site provides visitors with easier navigation and functionality for locating information on Hankook tires or local dealers, the tiremaker said. Additionally, the mobile-friendly site features extensive product information, an enhanced media center and video gallery, as well as corporate information. The site also features online
Hankook Recalls Thousands of Ventus S1 Noble 2 Tires
Hankook Tire America Corp. is recalling approximately 46,968 Ventus S1 Noble 2 Tires due to a sidewall defect. Affected tires may develop cracks in the tire sidewall and lose air, causing loss of tire pressure and tire failure, according to NHTSA. Ventus S1 Noble 2 tires being recalled include: – size 245/45R18 96W, manufactured from
Hankook Building Winter Tire Testing Center
Hankook Tire Co. is setting up its own European winter tire testing facility in Ivalo, Finland. The tiremaker recently signed a contract with the Finnish tire testing company Test World Oy to build the testing facility next to the company’s testing area Mellatracks. Preparations for construction began immediately after signing the agreement, and the test
Hankook Gains OE Fitment on 2016 Tacoma
Hankook’s premium highway all-season Dynapro HT tires will come as original equipment on the 2016 Toyota Tacoma. The tires, in size P245/75R16S, will come on the steel wheels standard on the SR and SR5 versions, two of five trim levels of the latest generation of the pickup. The Dynapro HT provides drivers with improved snow
Hankook Sponsors Mercedes-Benz ‘Stars & Cars’ Event
Hankook Tire Corp. has partnered with Mercedes-Benz as main sponsor of the carmaker’s “Stars & Cars” event. “Stars & Cars” is the traditional season windup on Mercedes- Benz motorsports. The event, scheduled for Dec. 12, is expected to get 45,000 visitors. “As the original equipment provider for various Mercedes-Benz cars, SUVs and trucks, we have
Hankook UHP is OE for Lincoln MKX
Hankook Tire Co. has been selected as OE supplier for the 2016 Lincoln MKX. The vehicle will be fitted with Hankook’s 20-inch UHP all-season tire, the Ventus S1 Noble 2. The Ventus S1 Noble 2 was developed for drivers who want a comfortable drive, Hankook said. The tire features an asymmetric four-channel rib design to
#SEMA/GTE: Hankook’s Laufenn Brand Expanding Global Reach
Hankook Tire showcased its new replacement and global tire brand, Laufenn, during this week’s SEMA Show/Global Tire Expo and announced it plans to develop the tire line into a global tier two product and bump the Hankook brand up to a premium tier one brand. After its U.S. launch at the 2014 SEMA Show in
Hankook Launches ‘Never Halfway’ Dedicated U.S. Ad Campaign
Hankook Tire America Corp. launched its first advertising campaign dedicated to the U.S. market, including TV, print, digital and social media components, as well as a new tagline, “Never Halfway.” Given Hankook’s strong affiliation to professional baseball, the campaign launched during the World Series and focuses on tapping into the American enthusiast community who embrace
Hankook Offers Consumers Winter Tire Promo
Hankook Tire America Corp. is offering customers a special winter tire rebate promotion – “2015 Great Winter.” Consumers who purchase a set of four qualifying Hankook passenger or light truck winter tires between Oct. 19 and Dec. 20 will be eligible for a mail-in rebate of up to $80. Qualifying products for this winter promotion
Hankook Features Concept Tire in Campaign
Hankook Tire Co. showcased its new 360-degree rotating Ball Pin Tire in the official video for the company’s The Next Driving Lab campaign. Hankook Tire’s The Next Driving Lab campaign began in 2013 and aims to deliver a futuristic driving experience with advanced technology. “By continuing our highly successful The Next Driving Lab campaign, Hankook
Hankook Partners with Disabled American Veterans
Hankook Tire America Corp. is sponsoring the Disabled American Veterans’ Mobile Service Office (MSO) in Tennessee. The MSO provides free services to local veterans in northern Tennessee who need assistance filing claims for Veteran Affairs benefits. “Hankook is proud to partner with DAV’s MSO program and utilize mobility to ensure veterans receive the valuable services
Hankook OE on Volkswagen, Audi A4
Hankook Tire Co. was chosen as original equipment supplier for the Volkswagen Touran as well as the Audi A4 and A4 Avant. The Volkswagen Touran will be shoed with Hankook’s Ventus Prime2 Sealguard tires in size 215/55R17. The Ventus Prime2 Sealguard is a run flat tire that allows drivers to continue driving even in the
