Hankook Partners with Real Madrid
Hankook Tire and Real Madrid CF have signed a sponsorship agreement for three seasons that takes effect July 2016. With the partnership, Hankook will have perimeter advertising during all home games at the soccer club’s Santiago Bernabéu Stadium and a range of global marketing rights, including a number of promotions with the club’s players. Hankook will
Hankook Supports Veterans at Reds’ Military Appreciation Day
Hankook Tire America Corp. presented Disabled American Veterans (DAV) with a $150,000 donation during Cincinnati Reds’ Military Appreciation Day Game on June 12, hosted at the Great American Ball Park. The tiremaker also kicked off its Hankook Heroes program to honor military veterans. Through the program, anyone can enter someone who’s served in the U.S.
Hankook’s ‘MiU’ Magazine Wins Mercury Grand Winner Award
Hankook Tire Co.’s corporate magazine MiU was honored with a Grand Winner award in the Magazines-Design category at Mercury Excellence Awards 2015/2016. “It is great privilege to receive a Grand Winner at the world’s best communication awards,” said Seung-Hwa Suh, vice chairman and CEO of Hankook Tire Co. “As MiU represents Hankook Tire’s design philosophy
Hankook Wins Marketing Award
Hankook Tire America Corp. won a 2016 Business Marketing Association B2 Award for its “Hankook Tire Kicks it into High Gear with Championship Program” campaign. Hankook worked together with Brodeur Partners to develop the public relations and social media campaign to support the tiremaker’s Formula Drift racing sponsorship. “Designed to differentiate the Hankook Tire brand
Hankook OE on Nissan Frontier
Hankook Tire Co. will supply its highway all-season Dynapro HT and all-terrain Dynapro AT-M tires as original equipment for the 2016 Nissan Frontier. The Dynapro HT will be available on the Frontier in sizes P265/70R16T and P265/60R18T, while the Dynapro AT-M will be available in size P265/75R16T. The Dynapro HT provides drivers greater treadwear, enhanced
Hankook Fined in China for Pricing Monopoly
Hankook Tire Co.’s affiliate in Shanghai has been fined in China for breaching anti-monopoly regulations in the country, the Korean Herald reports. According to the newspaper Hankook’s affiliate has been fined nearly $334,000, roughly 1% of its annual sales. Hankook Tire was found to have violated regulations regarding “minimum resale price maintenance” between 2012 and
Hankook Named SABRE Award Finalist
Hankook Tire America Corp. has been named a 2016 North America SABRE Awards finalist for its Formula Drift racing sponsorship public relations and social media campaign. The tiremaker is one of five finalists in the SABRE Award’s “Sponsorship” category, which includes JetBlue, Microsoft, Benzac and Humana. The “Hankook Tire Kicks it into High Gear with
Hankook Adds ‘Vanishing Act’ to US Marketing Campaign
Hankook Tire America Corp. has launched the second installment of its “Never Halfway” integrated marketing campaign – “Vanishing Act.” The “Vanishing Act” installment of the campaign features professional racer, Rhys Millen, driving a challenging mountain course in a car equip with Hankook Ventus performance tires. “Since the launch of the ‘Never Halfway’ advertising campaign in
Partners Day Strategy
At its annual Partners Day meeting in Liberia, Costa Rica, Hankook Tire America Corp. provided the 87 dealers in attendance an overview of the tiremaker’s strategy in terms of logistics, production, OE, marketing strategies and R&D technologies. Shawn Denlein, senior vice president of sales for Hankook Tire America Corp., said that significant investments in each
Hankook to Showcase New Truck, Bus Tires at MATS
Hankook Tire America Corp. will showcase two new tires – the DH07 drive position/pickup and delivery tire and the TH22 low platform trailer tire – at the 2016 Mid-America Trucking Show in Louisville, Ky., March 31-April 2. The DH07 is designed for medium and long haul applications and incorporates a wider three-channel zigzag groove tread
Hankook Displays Tires on Opel GT Concept
Hankook Tire Co. is exhibiting a new concept tire on the Opel GT Concept during the Geneva auto show. With a futuristic “roller skate design,” solid red tires are placed on the car’s front axle and black on the rear. The tire sidewall and tread design follows the curves and futuristic look of the Opel
Hankook Wins iF Design Award
Hankook Tire Co.’s Hyblade concept tire earned the Gold Award in the iF Design Award 2016 on Feb 26. “With recognition by world’s prestigious awards, Hankook Tire displays its profound prowess in both performance and design. It is meaningful to begin 2016 by winning the highest award at iF Design award,” said Seung-Hwa Suh, vice
