Google Archives - Tire Review Magazine
Want to Win the Google Game? Be ‘Human’

By constantly updating the algorithms, Google makes it easier to penalize scammers. This is great for consumers, but it presents challenges for authentic businesses to stay current on SEO best practices.

10-Step Checklist: Optimize Your Dealership’s Google My Business Listing

There are several easy things you can do to improve the Google My Business listing for your dealership at no cost whatsoever beyond the time it takes you to do it.

Trends in Online Customer Reviews: Dramatic Shifts in Online Visibility Impact Tire Dealers

Over the last couple of years, some significant changes in consumer behavior regarding researching retail sources of everything – including auto service – have left some tire dealers behind because they were not paying attention. Luckily, it is easy to catch up.

Paid Search Added to Mitchell 1 Marketing Services

Mitchell 1 says the addition of Google Ads paid search advertising rounds out its marketing services on its SocialCRM.

The ABC’s of Google Analytics: Acquisition-Behavior-Conversion 

Roger McManus, author of “Entrepreneurial Insanity in the Tire Industry,” decodes Google Analytics metrics for measuring traffic to your website.

google analytics terms
Google Analytics: Easy Ways for Tire Dealers to Get on Board

Once you see what you can learn and how easy it is to find the information, you will be hooked. Let this article be the bait.

Google analytics
Pinpoint Marketing

In the past, targeting a specific area with your shop’s marketing message was somewhat limited: direct mail, newspaper ads, and radio or TV commercials were among the most popular methods. But even with classic target marketing, a tire dealer never really knew how many eyes or ears actually received the message, and often the cost

Mobile-Friendly Sites: More Important Than Ever

How many of you remember the 1970s TV commercial for the stock brokerage firm E.F. Hutton? In a busy restaurant, an actor says to the person across the table from him, “My broker is E.F. Hutton, and E.F. Hutton says…” As he says that, everyone in the room drops what they were doing, stops talking

The 12 Google Sins

  Question: “Where do you hide a dead body?” Answer: “On the second page of Google.” Only 10% of people go on to the second page of Google. Because of this, the temptation to cheat to get on page 1 is significant. Google does not like people to cheat. Its punishment, short of banning you,

Google: Changing the Rules

In a world where more than 80% of prospective consumers will see your ad but still look you up online before calling or visiting your dealership, an ad placement in a local Google search is critical. A local search is triggered when someone types in “tires” and the name of the city in which you

Trico Ties Campaign to College Football 

Trico’s latest advertising campaign features a tie-in to college football. The campaign is designed to drive consumer demand for its wiper blade products through print, radio, online media and truckside advertising, Trico said. “The objective of our new fall campaign is to utilize a media mix to efficiently communicate the Trico brand message to a

TIA Adds Edu. Seminar to GTE

The Tire Industry Association has added another educational session to its lineup during the 2015 Global Tire Expo/SEMA Show. The new session – Using Digital to Your Advantage – is scheduled for Nov. 3 from noon to 1 p.m. The Using Digital to Your Advantage educational seminar will feature Jamie Reutershan from Google presenting the