Goodyear Archives - Tire Review Magazine
Tire Industry Project Looks to ESG Opportunities

Sustainability is top of mind for TIP as it tackles relevant ESG issues.

Goodyear, U.S. Marines Partner on 12th Annual Toys For Tots Event

Goodyear and the U.S. Marine Corps Reserve partner for the 12th consecutive year in support of the Marines Toys for Tots Foundation at the company’s airship bases in California, Florida and Ohio. Each event will allow the public to donate to the foundation while enjoying an up-close and personal view of the Goodyear Blimp. This

Goodyear Offers Veteran’s Day Discount

This Veterans Day, Goodyear Auto Service and Just Tires are inviting the U.S. military and first responder communities to take part in special discounts at any of its more than 550 locations nationwide. All active and retired military members and first responders are encouraged to take advantage of Goodyear’s free inspections on tires, brakes, batteries.

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Goodyear to Invest in Topeka Tire Plant

Goodyear’s tire manufacturing facility in Tokpeka, Kansas, could be in store for an expansion backed by significant investment. Topeka and Shawnee County’s Joint Economic Development Organization (JEDO) board approved an incentive agreement to help improve Goodyear Tire & Rubber Co.’s Topeka tire plant, according to a press release from Go Topeka economic development. Goodyear’s Topeka

An Inside Look at the Goodyear-Cooper Integration Process

A little over a year ago, Goodyear acquired Cooper Tire for $2.5 billion, promising synergies among the two companies and streamlined services for dealers. So how are they doing that? What does it take to integrate two American powerhouse tiremakers? Like you, we had lots of questions about how the companies would sort out their

Goodyear Releases Corporate Responsibility 2021 Report

The Goodyear Tire & Rubber Company released its report on corporate responsibility performance for 2021. Goodyear says the report summarizes the progress the company made toward achieving its short- and long-term sustainability goals while demonstrating its commitment to ethical and sustainable processes, materials and programs. Goodyear says its 2021 report is organized around the four pillars of

Goodyear Vows Integrated Product Portfolio with Cooper by 2023

In a letter released to the public this week, Goodyear’s Ryan Patterson, chief operating and integration officer, said that by the end of 2023, dealers should expect “access to a single operating system, combined sales force, and an integrated brand and product portfolio” with Cooper Tire. In the letter, Patterson reflected on reaching the one-year

Goodyear Announces Endurance WHA Tire Made With Soybean Oil

The Goodyear Tire & Rubber Company announced at the 2022 Waste Expo trade show, a new formulation of its popular Endurance WHA waste haul tire made with a renewable soybean oil compound. The Endurance WHA is now made with soybean oil, which replaces a portion of the petroleum-based materials used in its production. The soybean

Goodyear Begins Using Soybean Oil in Transit Tires

For the first time in its commercial truck tire line, Goodyear says it is replacing a portion of the petroleum-based materials used in the production of some of its Metro Miler city transit tires with a bio-based soybean oil compound. According to Goodyear, this change underscores the company’s commitment to using more sustainable bio-based raw

Goodyear Adds All-Season Tires for Mastercraft Courser Line

Goodyear Tire & Rubber expanded its Mastercraft Courser portfolio by introducing the Courser Trail and Trail HD, as well as the Courser Quest and Quest Plus. Goodyear says the four new all-season tires are now available. According to Goodyear, the Courser Trail and Trail HD are reliable tires for everyday use, while also giving drivers

The Right Tire for Any Job

Professional tire dealers know that there’s a right tire for any job. When your day consists of one job after another, you need one tire does just that, like the new Mastercraft Courser Trail tire. The Mastercraft Courser Trail is an all-terrain truck and SUV tire designed to work as hard as your customer’s vehicle

NASCAR Rolls with ‘Goodyear 400’ for Throwback Weekend

Goodyear, the “Official Tire of NASCAR,” is renewing its entitlement sponsorship of the Goodyear 400, NASCAR’s official throwback weekend Cup Series race for 2022. Hosted on May 8 at Darlington Raceway – one of the Cup Series’ oldest active tracks – Goodyear says the Goodyear 400 celebrates the history of stock car racing and signifies