#SEMA/GTE: Hankook Launches All-New Tire Brand Laufenn
Hankook Tire held an official launch event for its new global tire brand – Laufenn, which targets consumers seeking value, quality and style – at this week’s SEMA Show/Global Tire Expo. The Laufenn brand offers consumers a wide range of quality products to meet a variety of driving conditions and represents “both a symbolic and
#SEMA/GTE: Dick Cepek Rolls Out Extreme Country Mud Terrain Tire
Dick Cepek Tires & Wheels showed the new Extreme Country mud terrain tire – which will be available May 2015 in 21 sizes ranging from 15- to 20-inch wheel diameters – at this week’s SEMA Show/Global Tire Expo. Designed with a proven tread compound and larger surface area for excellent traction, long tread life, responsive
#SEMA/GTE: Linglong Americas Opens Shop Near Akron; Is Plant Next?
Another Chinese tire company is setting up offices in Akron, and may be looking to do quite a bit more in the coming years. Shandong, China-based Shandong Linglong Tire Co. announced last night that it has opened its U.S. office in Medina, Ohio, just west of the former Rubber Capital of the World. The new
#SEMA/GTE: Greenball Emphasizes Light Truck, UTV Markets
Greenball Corp.’s booth (#43185) at this week’s SEMA Show/Global Tire Expo places emphasis on the light truck and UTV markets, particularly with the rollout of the new Centennial Dirt Commander M/T. In addition to the new mud terrain tire, the company is showcasing the Centennial Terra Trooper A/T, Terra Trooper H/T and Terra Commander tires.
#SEMA/GTE: Mickey Thompson Debuts Deegan 38 Wheel Line
Mickey Thompson introduced a new wheel line developed with five-time Lucas Oil Off Road Racing Series (LOORRS) champion Brian Deegan. The Deegan 38 wheels, scheduled for availability in March 2015, will debut with two styles for street truck, SUV and Jeep – the Pro 2 Black, and the Pro 4 Black. “We worked with Brian
#SEMA/GTE: TIA to Sponsor 2015 Global Retread Symposium
The Tire Industry Association announced it will host a Global Retread Symposium on Nov. 4, 2015, during next year’s SEMA Show/Global Tire Expo. “Our goal is to gather retread associations from around the world to discuss issues that cross international boundaries and impact the industry as a whole,” said TIA president Freda Pratt-Boyer. The purpose
#SEMA/GTE: Cooper Discoverer SRX Earns New Product Award
Cooper Tire’s new Discoverer SRX premium SUV/CUV tire received runner-up distinction in the best new tire category at this week’s SEMA Show/Global Tire Expo. The Discoverer SRX captured the judges’ attention for its superior innovation, technical achievement, quality and workmanship, consumer appeal and marketability, according to the tiremaker. “Cooper constantly strives to develop cutting-edge technology
#SEMA/GTE: Michelin, TIA Award Scholarships
The Tire Industry Association and Michelin North America have awarded $6,250 in scholarship funds to three recent high school graduates whose parents work at TIA member companies Receiving college scholarships for the 2014-15 academic school year are Alexa Swingle, of Omaha, Neb.; Zachary Taylor, of Mt. Olive, Ill.; and Kaitlyn Wade, of Stevensville, Mich. Michelin
#SEMA/GTE: Nexen Throws Down with Million Dollar Dealer Drawing
Nexen Tire USA has put the market on notice. It’s here, and it plans to grow. At a press conference held at its booth (#43095) at this week’s SEMA Show/Global Tire Expo, Nexen officials outlined two significant programs that will launch next year, a move they feel will be huge game-changers. Most notable is a
#SEMA/GTE: Aeolus Rolls Out SteeringAce Summer UHP Sport Tire
Aeolus Tires introduced the SteeringAce Summer UHP, an ultra-high performance summer sport tire that the company said provides competitive quality against top brands, at this week’s SEMA Show/Global Tire Expo (booth #40186). Designed for sports car, sports coupe and performance sedan enthusiasts, the SteeringAce Summer UHP offers competitive wet and dry handling and excellent braking
#SEMA/GTE: Pirelli Kicks Off Confidence Plus Consumer Plan
Pirelli rolled out its new Pirelli Confidence Plus Plan – coinciding with the launch of the new P Zero All Season Plus tire – at this week’s SEMA Show/Global Tire Expo. According to the tiremaker, the new plan aims to provide consumers with the confidence to trial and experience the Pirelli Plus lines of products
#SEMA/GTE: Falken Makes Big Changes
Falken Tire Corp. has done away with the faux off-road terrain and collection of speed in its SEMA Show/Global Tire Expo booth, favoring a new approach that emphasizes the tiremaker’s desire to be seen as a full-line supplier. On display is a full sampling of Falken’s new retail approach, complete with an array of POS
