Global Platform for Sustainable Natural Rubber Archives - Tire Review Magazine
Yokohama Pledges Support for Indonesian Natural Rubber Farmers

The Yokohama Rubber Co., Ltd., signed a memorandum of understanding (MOU) with PT Kirana Megatara Tbk, a major natural rubber supplier in Indonesia, to cooperate in efforts to provide economic support for Indonesian natural rubber farmers as well as improve traceability to ensure transparency and soundness of the natural rubber supply chain. The MOU with

Indonesia rubber trees
TIP Introduces End-of-Life Tire Management Toolkit

The Tire Industry Project, formed by the Global Platform for Sustainable Natural Rubber (GPSNR), said the toolkit lays out key steps for establishing and enhancing end-of-life tire management, underlining the social, economic and environmental benefits of systems that work well.

Tire-Industry-Project tool kit for end of life tires
Green Tires: Paving the Road to an Eco-Friendly Tire Industry

The tire industry, in particular, is pushing to establish sustainability strategies, based on environmental, social and governance (ESG) management.

Michelin, Continental, Smag Create Joint Venture to Develop Rubberway App

Michelin, Continental AG and Smag, a software developer for the agriculture industry, are creating a joint venture specializing in the development and deployment of technological solutions for mapping sustainability practices in the supply chain of natural rubber.

Global Platform for Sustainable Natural Rubber Hosts First General Assembly, Appoints Executive Committee

Natural rubber stakeholders gathered this week for the first General Assembly meeting of the Global Platform for Sustainable Natural Rubber, a group that aims to improve the natural rubber value chain.

Tire Industry project sustainable natural rubber