Gfk Archives - Tire Review Magazine
Tracking Seismic Shifts in the Tire Industry

Since the beginning of the pandemic in April 2020, the US economy has been under constant pressure: inflation, interest rates and gas prices have created a super-challenging marketplace. The tires ecosystem itself has faced a series of seismic jolts – the supply chain in triage, global factories shuttering and at-home workers creating a decline in

GfK Hires Monro Tire Vet as Account Director for POS Tires Team

Matthew Wright joins GfK as the new account director for the U.S. POS Tracking panel. According to Gfk, Wright spent 15 years in key category management and product development positions at Monro and Discount Tire. GfK says Wright will support its POS Tires retail panel, assisting in key functions such as merchandising, assortment, pricing, and

Your POS System is a Data Mine and Can Improve Your Marketing

Your Point-of-Sale (POS) system holds a substantial amount of data about your customers and the products they buy. So, if you are just letting that data sit around, you could be missing out on a treasure trove of marketing data. Experts from the research company Growth from Knowledge (GfK), which gathers tire sell-out data from

Tire Sales Recover Strong Despite Pandemic Lows

According to Neil Portnoy of GfK, despite losses, the market outperformed expectations and credits the industry’s performance to the resiliency of independent tire dealers.

Tire Sell-Out Trends During the Coronavirus & into the Future with GfK [Audio]

Data is king. It helps you make smart business decisions and drive the growth of your business. And in this episode of What’s Treading with Tire Review, we delve into the numbers. We speak with experts from GfK, one of the largest market research organizations in the world that collects tire sell-out data from thousands

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Tire Sell-Out Trends During the Coronavirus & into the Future with GfK

We speak with experts from GfK about how the coronavirus has impacted PLT tire sell-out nationwide, and tire sell-out trends dealers can expect to see later this year.

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GfK Data: Tire Sales Recovering For Independents

Tire sales are rebounding from historic lows due to the coronavirus, according to statistics from firm Growth from Knowledge (GfK).

TIA, GfK to Hold Webinar on Coronavirus, Tire Industry

“What the Data Shows: How COVID-19 is Impacting the U.S. Retail Tire Industry,” will take place Wednesday, May 6, at 2 p.m. EDT.

GfK Data Shows Decline in US Winter Tire Sales

Initial data from GfK’s newly launched tire retail panel in the U.S. shows a 5.6% decline in store sales year over year, with a startling 26% drop in purchases of winter tires.

GfK to Share U.S. Retail Tire Data at Clemson Tire Conference

GfK has launched a new panel covering the U.S. independent tire channel. Capturing data representing over 34,000 individual retail tire outlets nationwide, the new panel is GfK’s 30th worldwide and represents 62% of all replacement tires sold in the U.S.

GfK Adds Bridgestone Stores to POS Panel Tracking Tire Sales

Bridgestone Americas, with 2,200-plus tire and automotive service centers in the U.S., has signed on as a charter data provider for GfK’s new point-of-sale tire panel. Bridgestone also will be among the first subscribers to GfK’s nationwide tire data, the company said. “Throughout my career in consumer packaged goods, point-of-sale data and national trends information