GfK to Begin Weekly Regional Data Reporting from Tire Retail POS Panel
Continuing its goal to create a data-driven tire retail market in the U.S., GfK will transition to weekly regional reporting of data from its POS panel of tire retailers in 2020.
Light Truck Tires post 3.5% U.S. Unit Growth in 2018, GfK POS Data Reports
While the U.S. tire retail market still faces challenges, GfK point-of-sale (POS) data from outlets nationwide point to important opportunities in a few key segments of the marketplace.
Light Truck Tires Outpace 4×4/SUV, Passenger Car Segments in Units, Dollars, Price
GfK’s nationwide point-of-sale (POS) panel of independent U.S. retailers has released new data showing that the light truck category is leading a sluggish tire retail market in the U.S.
GfK Launches New Retail Sales Reporting System for Dealers
A treasure trove of actionable retail tire sales data, collected as each sale is consummated. Deep-dive information on what brands and models are selling best, at what prices and through what stores. What do you think that kind of real-world information should cost an independent tire dealer? A thousand dollars a month? Maybe $500? How