Firestone Archives - Page 4 of 13 - Tire Review Magazine
The Ins and Outs of Ag Tire Maintenance

There’s no doubt that farmers work long hours and place heavy demands on their equipment. This is why, when it comes to keeping ag tire customers up and running, tire dealers must stand at the ready, armed with knowledge, fast service and the right inventory. Successful farm tire dealers and their staff are knowledgeable about

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Why Scaling Up Helps Business with Tires Plus’ Jarid Lundeen [Audio]

Even when Jarid Lundeen worked in the restaurant and banking industries, one thing about the customer experience always stood out to him: Consistency. Early on, he learned consistency creates success, which is what he looks to instill in his four Tires Plus locations in Minott, North Dakota. But how do you do that? Jarid tells

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Why Consistency Wins Customers with Tires Plus’ Jarid Lundeen

Even when Jarid Lundeen worked in the restaurant and banking industries, one thing about the customer experience always stood out to him: Consistency. Early on, he learned consistency creates success, which is what he looks to instill in his four Tires Plus locations in Minott, North Dakota. But how do you do that? Jarid tells

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Bridgestone Talks Guayule Rubber, Creating a Circular Economy [AUDIO]

Now more than ever, going green is permeating the industry. Automakers are required to meet certain sustainability requirements, which means everything that goes into creating a vehicle–ahem, the tires–are held to higher sustainability targets, too. Just ask Bridgestone, whose goal is to have 100% carbon neutrality and 100% renewable resources in its tires by 2050.

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Bridgestone Talks Guayule Rubber Research, Creating a Circular Economy

Now more than ever, going green is permeating the industry. Automakers are required to meet certain sustainability requirements, which means everything that goes into creating a vehicle–ahem, the tires–are held to higher sustainability targets, too. Just ask Bridgestone, whose goal is to have 100% carbon neutrality and 100% renewable resources in its tires by 2050.

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Why Change is Healthy for Business with Burt Brothers [Audio]

Wendel Burt, co-founder of Burt Brothers Tire & Service, attributes his success in the tire industry to two words: Hard work. It’s that simple yet also challenging and complicated when you’re the one that’s the owner, service advisor, trainer, technican, HR department and… should we go on? We know other tire dealers out there get

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Passing Down Passion for the Tire Business with Burt Brothers

Wendel Burt, co-founder of Burt Brothers Tire & Service, attributes his success in the tire industry to two words: hard work. It’s that simple, yet also challenging and complicated, when you’re the one that’s the owner, service advisor, trainer, technician, HR department and… should we go on? We know other tire dealers out there get

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The M/T Tire Segment Isn’t Waning – Here’s Why

Max Traction (M/T) tires, more commonly known as mud-terrain tires, are the ultimate off-road tire with an aggressive tread design and strong tread compounds developed to withstand and perform on severe, uneven surfaces. This “small but mighty” tire segment has grown tremendously since the start of the pandemic as the demand for pickup trucks and

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Fast-Tracking Business Expansion & Change with Aaron Telle

Expanding from one store to two is hard enough, but imagine expanding from one to 19 stores in the span of 10 years. If you think that sounds like a daunting task, you’re not alone. But that’s the feat Aaron Telle, owner of Telle Tire & Auto Centers based in St. Louis, Missouri, accomplished after

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Fast-Tracking Business Expansion & Change with Aaron Telle [Audio]

Expanding from one store to two is hard enough, but imagine expanding from one to 19 stores in the span of 10 years. If you think that sounds like a daunting task, you’re not alone, but that’s the feat Aaron Telle, owner of Telle Tire & Auto Centers based in St. Louis, Missouri, accomplished after

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‘Quality Service After the Sale’ Sets Janesville Tire Apart

The sun peeked through the clouds on a breezy September morning in Clarion, Iowa as Paul Beckstrand jumped out of his pickup truck, gas station coffee in hand, to greet Big Bud 747. The tall white tractor, weighing in at 95,000 pounds, is billed as the world’s largest farm tractor, and on that summer day

Second-Gen CEOs Take the Business to New Heights [Podcast]

Julie and Mike Holmes didn’t set out with dreams of working in the tire business. Julie was a successful attorney. Mike was an accountant and financial analyst working in the greater DC area. However, their passion for business and continuing on the legacy that Julie’s parents started with Virginia Tire & Auto drew them both

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