Firestone Archives - Page 3 of 12 - Tire Review Magazine
Why Consistency Wins Customers with Tires Plus’ Jarid Lundeen

Even when Jarid Lundeen worked in the restaurant and banking industries, one thing about the customer experience always stood out to him: Consistency. Early on, he learned consistency creates success, which is what he looks to instill in his four Tires Plus locations in Minott, North Dakota. But how do you do that? Jarid tells

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Bridgestone Talks Guayule Rubber, Creating a Circular Economy [AUDIO]

Now more than ever, going green is permeating the industry. Automakers are required to meet certain sustainability requirements, which means everything that goes into creating a vehicle–ahem, the tires–are held to higher sustainability targets, too. Just ask Bridgestone, whose goal is to have 100% carbon neutrality and 100% renewable resources in its tires by 2050.

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Bridgestone Talks Guayule Rubber Research, Creating a Circular Economy

Now more than ever, going green is permeating the industry. Automakers are required to meet certain sustainability requirements, which means everything that goes into creating a vehicle–ahem, the tires–are held to higher sustainability targets, too. Just ask Bridgestone, whose goal is to have 100% carbon neutrality and 100% renewable resources in its tires by 2050.

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Why Change is Healthy for Business with Burt Brothers [Audio]

Wendel Burt, co-founder of Burt Brothers Tire & Service, attributes his success in the tire industry to two words: Hard work. It’s that simple yet also challenging and complicated when you’re the one that’s the owner, service advisor, trainer, technican, HR department and… should we go on? We know other tire dealers out there get

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Passing Down Passion for the Tire Business with Burt Brothers

Wendel Burt, co-founder of Burt Brothers Tire & Service, attributes his success in the tire industry to two words: hard work. It’s that simple, yet also challenging and complicated, when you’re the one that’s the owner, service advisor, trainer, technician, HR department and… should we go on? We know other tire dealers out there get

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The M/T Tire Segment Isn’t Waning – Here’s Why

Max Traction (M/T) tires, more commonly known as mud-terrain tires, are the ultimate off-road tire with an aggressive tread design and strong tread compounds developed to withstand and perform on severe, uneven surfaces. This “small but mighty” tire segment has grown tremendously since the start of the pandemic as the demand for pickup trucks and

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Fast-Tracking Business Expansion & Change with Aaron Telle

Expanding from one store to two is hard enough, but imagine expanding from one to 19 stores in the span of 10 years. If you think that sounds like a daunting task, you’re not alone. But that’s the feat Aaron Telle, owner of Telle Tire & Auto Centers based in St. Louis, Missouri, accomplished after

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Fast-Tracking Business Expansion & Change with Aaron Telle [Audio]

Expanding from one store to two is hard enough, but imagine expanding from one to 19 stores in the span of 10 years. If you think that sounds like a daunting task, you’re not alone, but that’s the feat Aaron Telle, owner of Telle Tire & Auto Centers based in St. Louis, Missouri, accomplished after

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‘Quality Service After the Sale’ Sets Janesville Tire Apart

The sun peeked through the clouds on a breezy September morning in Clarion, Iowa as Paul Beckstrand jumped out of his pickup truck, gas station coffee in hand, to greet Big Bud 747. The tall white tractor, weighing in at 95,000 pounds, is billed as the world’s largest farm tractor, and on that summer day

Second-Gen CEOs Take the Business to New Heights [Podcast]

Julie and Mike Holmes didn’t set out with dreams of working in the tire business. Julie was a successful attorney. Mike was an accountant and financial analyst working in the greater DC area. However, their passion for business and continuing on the legacy that Julie’s parents started with Virginia Tire & Auto drew them both

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Second-Gen CEOs Take Their Business to New Heights

For years, Virginia Tire & Auto has been among the best tire dealers in North America. The dealership, now spanning 18 stores, was named Tire Review’s Top Shop Winner in 2011, and since then, has garnered local and national accolades. Today, in its second generation of ownership, Virginia Tire is redefining what it means to

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Bridgestone Invests in Nashville-Based Company, Yoshi

Bridgestone announced a minority investment in Yoshi. Yoshi is a last-mile delivery platform focused on car care services for consumer, fleet and corporate customers. Bridgestone says the partnership paves the way for it and Nashville-based Yoshi to explore joint service offerings, including pairing their company-owned retail service network and Firestone Direct mobile tire and services

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