Firestone Archives - Page 2 of 12 - Tire Review Magazine
Firestone Engineering Center Earns ISCC Plus Certification

Bridgestone announced its Firestone Polymer Engineering Pilot Center (PEPC) in Akron, Ohio, has earned the International Sustainability and Carbon Certification (ISCC) PLUS recognition for its transparency and traceability of sustainable raw materials including bio, bio-circular and circular-based material to replace synthetic rubber in its transition to a circular economy. This year marks the 80th anniversary

Firestone Race Tires Make INDYCAR Competition Debut

Bridgestone made the competition debut of the Firestone Firehawk alternate race tires made with guayule at the Big Machine Music City Grand Prix in Nashville. According to the company, it is using racing as a proving ground to demonstrate the performance of this rubber material, which it has been researching for more than a decade.

When is it Time to Replace an Ag Tire?

Eventually, it comes time for hardworking farm tires to be replaced. Most of the time, the need for replacement can be determined during maintenance checks. Matt Frank, senior product brand manager for Bridgestone Americas’ Firestone Agriculture Tires, says when tread depth decreases below 20% of its original depth, new tires may be needed. In addition,

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Firestone Ag Announces Price Increase in U.S., Canada

Firestone Agriculture says it will increase prices up to 10% on select products within its Firestone Ag Tire, Track, and Bladder portfolios in both the U.S. and Canada, effective Sept. 1, in response to market dynamics and conditions, including increasing costs of raw materials and logistics. Price adjustments will be implemented at the specific pattern

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Tire Discounters’ Jamie Ward: The Work it Takes for Multi-Location Growth

Jamie Ward is a true tire guy. From the time he was a young boy, he worked for his grandfather, a firefighter who ran an auto shop out of his garage. He learned the ropes there, and by age 15, he had the skills equivalent to an ASE-qualified Master Technician. But Jamie didn’t stop there.

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Bridgestone Adds Three Products to Firestone Classics Long- Haul Tire Line

Bridgestone Americas has introduced a new line of long-haul tires into the Firestone Classics tire line. The Firestone FS509 (steer radial), FD609 (drive radial) and FT409 (trailer radial) tires each combine proven tread designs with Bridgestone-engineered casings to provide fleets with long-lasting treadwear and mileage, plus the additional benefits of casing durability and retreadability, the

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K&M Tire: Keeping True to Your Values as Your Grow [Audio]

With opportunities for growth, many businesses add to their bottom line, but it also becomes more complex and complicated to keep things running. With so many balls in the air, it gets harder to stick to your mission– why you even started in the first place–as well as your vision for the business and the

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Staying True to Your Mission, Vision & Values as You Grow with K&M Tire

With opportunities for growth, many businesses add to their bottom line, but it also becomes more complex and complicated to keep things running. With so many balls in the air, it gets harder to stick to your mission– why you even started in the first place–as well as your vision for the business and the

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How Indycar Tire Production is Leading the Sustainability Charge

Bridgestone is certainly no stranger to advancing sustainable tire manufacturing practices. Be it addressing end-of-life tire waste, investing in rubber alternatives like the Guayule plant or sourcing tire plant electricity from renewable energy sources like hydro, geothermal, solar and wind energy, Bridgestone has made sustainability-minded headlines in the past year with the goal to be

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Bridgestone Touts Sustainability, Indycar Commitments at Advanced Tire Production Center Grand Opening

Bridgestone Americas celebrated the grand opening of its new Advanced Tire Production Center (ATPC) in Akron, Ohio – the city’s first new tire factory in over 70 years – June 22. The ATPC will manufacture all Firestone Firehawk race tires for the NTT Indycar Series. Home to 60 expert tire builders and manufacturing professionals, the new

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The Ins and Outs of Ag Tire Maintenance

There’s no doubt that farmers work long hours and place heavy demands on their equipment. This is why, when it comes to keeping ag tire customers up and running, tire dealers must stand at the ready, armed with knowledge, fast service and the right inventory. Successful farm tire dealers and their staff are knowledgeable about

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Why Scaling Up Helps Business with Tires Plus’ Jarid Lundeen [Audio]

Even when Jarid Lundeen worked in the restaurant and banking industries, one thing about the customer experience always stood out to him: Consistency. Early on, he learned consistency creates success, which is what he looks to instill in his four Tires Plus locations in Minott, North Dakota. But how do you do that? Jarid tells

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