Federal-Mogul Offering ‘Garage Rewards’ for Techs, Shop Owners
Federal-Mogul Motorparts has launched a new “Garage Rewards” online loyalty program. Professional technicians and repair shop owners can earn points for an array of items by participating in qualifying training sessions, completing surveys, reviewing products and other activities as part of the program. “Garage Rewards” is a free program, available at FMMotorparts.com, that allows members
Federal-Mogul Opens Garage Gurus Center in Florida
Federal-Mogul Motorparts is expanding its nationwide “Garage Gurus” technical training network with the grand opening of a new center in Miramar, Fla. The facility will service all of South Florida, the company said. “Today more than ever, front-line automotive repair professionals are demanding more training to stay current with ever-changing diagnostic and repair requirements as
Wagner Launches Website, Debuts New Brand Identity
Federal-Mogul Motorparts’ Wagner brand, has introduced an all-new website featuring a new brand identity. The new www.WagnerBrake.com is the first place to feature the brand’s new logo and identity, Federal-Mogul said. “We want all current and future customers to understand the Wagner brand’s unique position in the automotive service industry, where it leverages our global
Federal-Mogul Awards 12 Scholarships
Federal-Mogul Motorparts has given away $2,500 scholarships to 12 students to help them achieve their goal of becoming a top technician. The scholarships were awarded in conjunction with the launch of the company’s Garage Gurus technical education network. “As one of the auto care industry’s leading suppliers of premium branded parts, we embrace the responsibility
Federal-Mogul Running ‘King of Road’ Contest
Federal-Mogul Motorparts’ Champion Spark Plug brand is kicking off its “King of the Road” contest. The contest gives cash prizes to owners of some of the coolest rides across North America. The “Performance Driven” Champion online community will vote each week of their favorite rides, with winners receiving a cash prize and automatic entry into
Federal-Mogul Receives Award for Garage Gurus App
The National Catalog Managers Association awarded Federal-Mogul Motorparts the 2015 President’s Gold Award for its Garage Gurus app. The annual award recognizes the best examples of printed and electronic catalogs and related product research tools used in the auto care industry. “We’re pleased to receive this award from NCMA,” Brent Berman, director of training, consumer
Federal-Mogul Offering ‘Garage Gurus’ Scholarships
Federal-Mogul Motorparts will award $30,000 in scholarships to qualified full-time and part-time students who are studying to become professional automotive technicians. The Garage Guru scholarship was announced in connection with the company’s grand opening of the first three Garage Gurus regional training campuses. “Garage Gurus represents an important investment in the future of tens of
‘Counting Cars’ Host Joining Garage Gurus Grand Openings
Danny “The Count” Koker, host of the reality TV show Counting Cars, will make appearances during the grand opening of Federal-Mogul Motorparts first three “Garage Gurus” locations. “As a self-taught mechanic, I can appreciate how challenging it must be for professional technicians to develop the specialized skills needed to diagnose and repair each new automotive
Federal-Mogul Launching ‘Garage Gurus’
Federal-Mogul Motorparts is offering onsite, online and on-demand training to technicians, service writers and shop owners through its newest program Garage Gurus. “Each year, millions of consumers turn to professional automotive service providers to help restore the safety and reliability of their vehicles,” said Dan Ninivaggi, CEO of Federal-Mogul Motorparts. “Garage Gurus is an important
New Campaign Demonstrates Why Parts Matter
Federal-Mogul Motorparts launched a new digital advertising and social media campaign that demonstrates why choosing high-quality replacement parts from a trusted source is always the best choice. The Parts Matter campaign was developed in partnership with award-winning global digital marketing agency iCrossing. The campaign combines imagery, safety and service reminders, special offers and user-generated content
Wagner Brake Brand Takes Home Fourth Consecutive Award
Federal Mogul’s Wagner brake pad brand has been selected for the fourth consecutive time as the winner of Frost & Sullivan’s North American Product Leadership Award. Wagner is the first four-time winner of the award. According to the company, the award is presented to the automotive brake products brand with the highest combined score across
Federal-Mogul Motorparts Taps Former Fiat Exec For Senior VP, CMCO
Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp., announced the appointment of Laura Soave to the position of senior vice president, chief marketing and communications officer for Federal-Mogul Motorparts, effective immediately. “Laura brings extensive automotive and marketing experience to our team, especially in the areas of data analytics and brand management,” said Daniel Ninivaggi, CEO,