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Gallery: 2024 Big O Tires conference and convention

Highlights from this year’s Big O Tires conference and convention, featuring a general session, trade show and breakout sessions.

Gary-Skidmore
Strategies for employee engagement and effective hiring practices

Managers play a pivotal role in shaping company culture and setting the tone for the organization.

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Omni United CEO: How tire manufacturers can drive dealer profits in diverse markets

G.S. Sareen tells us how Omni United helps tire dealers make money by focusing on the most important tire design attributes to consumers.

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The legacy lives on: Andrew Firestone’s journey from reality TV star to entrepreneur

Andrew’s sharp business acumen has been heavily influenced by family and his deep appreciation for his great-grandfather’s work developing the Bridgestone-Firestone company and brands.

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Effective shop management goes beyond sales growth

Shops that are run with an intentional focus on core business fundamentals tend to be the most successful in the long run.

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CUV/SUV tires continue to grow and adapt

Replacement tires will follow OEM trends toward fuel-efficiency while still meeting performance needs.

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Three cures for the most common TPMS customer complaints

After nearly two decades of existence, some key difficulties remain when it comes to TPMS service procedures and tools. 

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Bridging the past and present: Totten Tire may be Birch Run’s best kept secret in tires

The single-location shop has always been able to draw the business it needs to keep busy, keep customers happy, and keep true to its roots.

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Cracking the case of the cracked loader tire casing

Let’s evaluate how loader operators spec tires.

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Quality replacement parts matter more than ever

As cars get fancier and more advanced, you need components that are tougher and more reliable.

TR-Continental-replacement parts
Roger’s Tire Service focuses on customer service and community relationships

Roger’s Tire Service does things a bit differently. Your first hint: the business performs daily operations out of a barn.

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The heroics of anti-lock braking systems

ABS plays a vital role in maintaining vehicle stability and control during braking.

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