Trico Ties Campaign to College Football
Trico’s latest advertising campaign features a tie-in to college football. The campaign is designed to drive consumer demand for its wiper blade products through print, radio, online media and truckside advertising, Trico said. “The objective of our new fall campaign is to utilize a media mix to efficiently communicate the Trico brand message to a
Goodyear Searching for Best College Football Tradition
The Goodyear Tire & Rubber Co. has teamed up with ESPN to celebrate college football traditions. Starting Oct. 15, fans can visit www.ESPN.com/Goodyear to cast their ballot in the “Winning Traditions Driven by Goodyear” fan vote, selecting their favorite tradition from a number of recognized college football traditions. “College football is steeped in traditions that
