Erik Seidel Archives - Tire Review Magazine
Bridgestone’s Baratta to Retire, Seidel Named Successor

John Baratta, Bridgestone Americas president of consumer replacement tire sales announces retirement after 34 years with the company.

Bridgestone Has New Brand Marketing Veep

Bridgestone Americas has promoted Amber Holm to vice president of brand marketing in the U.S. and Canada, and consumer replacement tire for Bridgestone Americas. Holm is replacing Erik Seidel, who was promoted to vice president of sales for Bridgestone Americas earlier in 2015. In her new role, Holm will be responsible for leading the company’s