ensanity Archives - Tire Review Magazine
Want to Win the Google Game? Be ‘Human’

By constantly updating the algorithms, Google makes it easier to penalize scammers. This is great for consumers, but it presents challenges for authentic businesses to stay current on SEO best practices.

Trends in Online Customer Reviews: Dramatic Shifts in Online Visibility Impact Tire Dealers

Over the last couple of years, some significant changes in consumer behavior regarding researching retail sources of everything – including auto service – have left some tire dealers behind because they were not paying attention. Luckily, it is easy to catch up.

Five Online Marketing Mistakes Tire Dealers Often Make

There are a few assumptions that you may be making about Google’s local search that are completely wrong. And, here are a few tips to keep your business on the right track.

When Employees Review the Boss

It can be challenging enough when customers get to review the service they receive from your store, but when the employees get in on the act, it can be a bit too much. Perhaps, however, it can be your ticket to lower turnover, happier customers and more business.

In the Mood to Buy

Advertise to buyers searching for your services.

Google: Changing the Rules

In a world where more than 80% of prospective consumers will see your ad but still look you up online before calling or visiting your dealership, an ad placement in a local Google search is critical. A local search is triggered when someone types in “tires” and the name of the city in which you

Drafting Your Fantasy Team

The only ticket to growth is freedom. The only ticket to freedom for an entrepreneur is a team you trust to follow your business vision. Established businesses fall into certain ruts. Things are moving along and people on your team will leave while others are hired. This can become routine and done without a lot

Advertising is a Click Away

In the past, you could run an ad for tires or a service special and customers might call or come by. Today, you run an ad and, before coming by, they are far more likely to check you out online first. Moving forward this is unlikely to change, so plan accordingly. U.S. businesses spend $360 million