An Inside Look at Goodyear’s Direct Online Sales Effort – Part II
Last January at its annual dealer conference, Goodyear unveiled plans to launch direct-to-consumer online sales across the U.S. through its Goodyear.com website. The announcement was met with a good bit concern by dealers, some of which quite vocally denounced the move as another slap to the face of independent distribution. At the time of the
An Inside Look at Goodyear’s Direct Online Sales Effort – Part I
Last January at its annual dealer conference, Goodyear unveiled plans to launch direct-to-consumer online sales across the U.S. through its Goodyear.com website. The announcement was met with a good bit concern by dealers, some of which quite vocally denounced the move as another slap to the face of independent distribution. At the time of the