Passing Down Passion for the Tire Business with Burt Brothers
Wendel Burt, co-founder of Burt Brothers Tire & Service, attributes his success in the tire industry to two words: hard work. It’s that simple, yet also challenging and complicated, when you’re the one that’s the owner, service advisor, trainer, technician, HR department and… should we go on? We know other tire dealers out there get
The Art of Purchasing: Building a Media Plan
When it comes to advertising, strategies are endless, mediums are constantly changing and advice is often conflicting. Doing something is better than nothing – results are results, even if they are lackluster – but funneling a shop’s dollars into an ineffective ad campaign is a mistake no one wants to repeat. To take some of