Denise Koeth Archives - Tire Review Magazine
Running a Healthy Business

To say that tire dealers are hard working is an understatement. With every Top Shop feature, every dealer profile, every article for which dealers weigh in with their experiences, we hear about the level of deep dedication held by the vast majority.

Staying Safe At Work

Well-run tire dealerships all have one basic thing in common: workplace safety as a foundation. Unsafe working conditions are likely one of the top preventable issues that can cost a shop such a significant amount of time and money – or worse, injury or death.

A Look Inside Two Tire Dealerships’ Drug Policies

Bud’s Tire and Wheel and Dunn Tire share insight into their dealerships’ drug policies.

Drugs in the Workplace

As states legalize marijuana use and heroin addiction reaches epidemic levels, shops are pressed to balance a shrinking supply of employees and technicians with an increase in illegal – and legal – drug use. This 420, get a handle on employees and drug use in the workplace.

Busting Digital Myths

Today’s consumers are more informed than ever before. They seek information throughout the purchase process and this, in turn, drives their use of smartphones and their consumption of online information. While this comes as no surprise, there is a deeper connection: opportunities exist for savvy tire dealers who find ways to take advantage of this

Understanding Mobile Payment Methods

As further proof that “mobile everything” is here to stay, today’s tech-savvy consumers are buying into the mobile payment concept, making purchases at retail stores with a wave of their phones instead of a swipe of their credit cards. Services such as Apple Pay, Android Pay and Samsung Pay allow users to make secure purchases

2016 Top Shop Finalist: Bud’s Tire Pros

When Bud Luppino sets his mind to something, he does whatever it takes to make it happen. That was the case when, on their very first date, he told his high school sweetheart, Claudia (now his wife of 47 years), that he was going to marry her. And it certainly was the case when he

Passing the Baton: Creating an Exit Strategy

According to a 2015 survey by CNBC and the Financial Planning Association, 78% of small business owners intend to sell their businesses to fund their retirement, yet fewer than 30% have a written succession plan. Whether you are nearing retirement or have decades left, there’s no time like the present to begin forming your exit

Pinpoint Marketing

In the past, targeting a specific area with your shop’s marketing message was somewhat limited: direct mail, newspaper ads, and radio or TV commercials were among the most popular methods. But even with classic target marketing, a tire dealer never really knew how many eyes or ears actually received the message, and often the cost

Giving ‘Green’

From the growth in recycling and conservation efforts to increasing alternative energy sources and electric vehicle production, it’s clear that the “go green” movement isn’t going away. Moreover, many of today’s eco-conscious consumers are looking to align their spending dollars with businesses that share a similar viewpoint. By adding a “green” component to your marketing