customers Archives - Tire Review Magazine
Video: Defining Your Best Customer

Vic Tarasik of Shop Owner Coach explains how to find your prime customer. This video is sponsored by Auto Value and Bumper To Bumper.

New Webinar on Winning Customers, Being Great Online

Consumers are starting their tire buying purchase on the internet, completing 60% of their purchase before even stepping into a tire dealership.

The Squirrel, the Grasshopper and the Tire Dealer

Have you ever heard the story of the squirrel and the grasshopper?
The squirrel works hard all summer long in the sweltering heat, building and improving his house, gathering nuts and supplies for the winter. The grasshopper thinks the squirrel is a fool, and laughs and dances and plays the summer away. When the winter comes, the squirrel is warm and has plenty to eat. The shivering grasshopper has neither food nor shelter; he eventually dies out in the cold.

U.S. Drivers Lack Trust in Automotive Repair Facilities

Two out of three U.S. drivers do not trust auto repair shops in general, according to a recent AAA survey. However, 64% have singled out an auto repair shop that they do trust. “To minimize the stress associated with vehicle repair and maintenance, it is critical that drivers find an honest repair shop that they