You Are a Machine: The Robotic Nature of Tire Sales
As human beings we spend the majority of our day in “automatic” mode with our brains “programmed” with automatic responses. It makes perfect sense when you consider that our breathing, blood pressure, temperature control, heart rate and nervous system are all fully automatic.
Nexen Tops Global Satisfaction Competency Index for Eighth Year
Nexen Tire has ranked first in the tire category for the Global Satisfaction Competency Index (GCSI) 2017 for the eighth consecutive year.
6 Vital Factors for Successful Sales Staff Training
There is no doubt that a well designed and effectively executed sales and customer service training program can dramatically improve the results of your tire and auto service business.
Why Being Great on the Phone is the Most Important Tool in Your Business Toolbox
There are many important tools that we use every day in our businesses. There are literally thousands of wrenches, screwdrivers, hammers, diagnostic tools and heavy equipment that are used to repair vehicles. Add to that computers, calculators, pens, credit card machines and a host of other items used in selling and processing invoices and collecting payments from customers. All of these are vitally important to running a successful tire and service business.
The Crisis of Trust
For tire dealers, your business – and your livelihood – is based on trust. And though trust is essential to success, it can be a fragile thing.
Standing Apart from the Competition
Break the routine to reach customers.
In the Mood to Buy
Advertise to buyers searching for your services.
Sales Lessons from SEMA
Tradeshow tips to help better your business.
Incentivizing Your Team
Since the time we started advising shop owners, I’m pretty sure I’ve seen every pay plan known to man. I’m also pretty sure that I’ve heard every possible variation of the same question: “How can I pay my team in a way that motivates them without eating all of my profits?” If that sounds familiar,
Understanding Mobile Payment Methods
As further proof that “mobile everything” is here to stay, today’s tech-savvy consumers are buying into the mobile payment concept, making purchases at retail stores with a wave of their phones instead of a swipe of their credit cards. Services such as Apple Pay, Android Pay and Samsung Pay allow users to make secure purchases
Solution Sales and Strategic Sales
Many people have tried to define sales over the years. After much reflection on my own experience, I’ve decided to redefine the modern day definition of sales. Simply put, sales is, “ The conveying of meaningful information to encourage a buying decision.” Sales is everything. It governs the interactions between ourselves and our customers or employees,
How to Fail
If you’re familiar with my Pinnacle Performance Training or you’ve been reading my columns in Tire Review over the past several years, then you know my focus is on success – creating a winning sales, customer-service and workplace culture that both differentiates and elevates independent tire and service businesses above and beyond the competitors. But