Jeff Cheek, owner of Countryside Tire & Auto Service, was named to the Knoxville News Sentinel’s “40 Under 40” for doubling the size of his tire business since opening in 2011.
Many people have a moment that defines their ability to succeed. For Jeff Cheek, that moment came in the form of disaster. Just 10 weeks into becoming a tire dealer, Cheek arrived at work to find the entire computer system was dead. After returning to the shop with paper invoices, he found the shop’s air compressor on fire.