General Tire Sponsors Major League Fishing World Championship
Continental Tire the Americas’ General Tire brand will sponsor the new Major League Fishing General Tire World Championship, presented by Bass Pro Shop.
Continental Launching New Social Networking App at CES 2017
Continental is debuting its first voice- and location-based social networking application, VoicR, at CES 2017 in Las Vegas in an effort to provide safe and efficient communication while driving. The app will be available exclusively to CES attendees through an access code that uses an “Internet of Everything” (IoE) style publication and subscription to enable
General Tire Honors Veteran Driver with Spirit Award
Continental Tire the Americas’ General Tire brand honored veteran driver Brad Smith with the General Tire Spirit Award during the annual ARCA Racing Series awards banquet in Indianapolis. In its first year, the General Tire Spirit Award was established to recognize a person within the ARCA racing community “who has demonstrated true sportsmanship both on and off
Continental Exclusive Tire Supplier for IMSA Prototype Challenge
Continental Tire has been named the exclusive tire supplier for the International Motor Sports Association (IMSA) Prototype Challenge presented by Mazda in 2017 under a multi-year agreement. As the exclusive tire supplier, Continental will supply tires to the Le Mans Prototype 3 (LM P3) and Mazda Prototype Challenge (MPC) classes. “We’re thrilled to announce the
Street to Track: ExtremeContact Sport
Continental Tire the Americas rolled out its newest ultra-high performance summer tire, the ExtremeContact Sport, during an event in Palm Springs, Calif., in October. Designed with the help of five International Motor Sports Association (IMSA) drivers who tested the tire throughout its development, the new UHP summer product is Conti’s latest offering that brings the
Conti Brings Home Best New Tire Award
Continental Tire the Americas’ new TerrainContact A/T was named the winner of the New Products Showcase Award in the Tire and Related Product category at the 2016 SEMA Show. The TerrainContact A/T is Conti’s newest all-terrain, all-season tire that features TractionPlus Technology. “We’re extremely proud to be awarded the New Product Showcase Award in the
Continental Breaks Ground for Mississippi Tire Plant
Continental Tire the Americas officially broke ground earlier this week at the 1,000-acre site of its new tire plant near Clinton, Miss. The tiremaker will invest $1.4 billion for the facility, which will employ 2,500 people when it reaches full capacity in the next decade. The new plant will be located at a greenfield site
Live at SEMA: Continental Kicks Off ‘Explore More’ Promotion
Continental Tire the Americas’ “Explore More” promotion, which runs through the end of November, gives consumers who purchase four Continental brand passenger or light truck tires a $70 Visa prepaid card. Eligible tires include some new products like the TerrainContact A/T and WinterContact SI. Continental’s newest addition to its lineup, the TerrainContact A/T, is an
Continental Releases Two Aids for Automotive Aftermarket
Continental introduced two new aftermarket aids – a maintenance handbook for installers and a timing belt kits catalog – at this week’s AAPEX show. “The ‘Little Black Book’ is primarily for the professional repair technician to show the customer what could go wrong under the hood and what objective data supports his or her explanation,”
Continental Launches ‘We Get It!’ Theme to Support Technicians
Continental has released the new aftermarket theme, “We Get It!” in order to emphasize its its commitment to “Elite” automotive technicians. “Automotive technicians are highly trained, dedicated professionals, requiring years of schooling and on-the-job experience to become trustworthy experts in their field,” said Tom Lee, Continental’s marketing manager for its North American aftermarket business. “And
Conti Launches ExtremeContact Sport
Continental Tire the Americas unveiled its latest ultra-high performance tire—the ExtremeContact Sport—at an event in Palm Spring, Calif., this week. The next generation of the ExtremeContact DW, the all-season UHP street tire is built for car enthusiasts and engineered for extreme grip in dry and wet conditions. “We took our knowledge from the track to
Conti Partners with Wildlife Mississippi to Conserve Wetlands, Streams
Continental Tire the Americas is teaming up with the nonprofit conservation organization Wildlife Mississippi to conserve approximately 1,000 acres of wetlands and streams located along the Bayou Pierre River. The partnership represents a $5 million investment supporting the purchase, restoration, protection and long-term stewardship of the land. Bayou Pierre river is located in Hinds County,