Sullivan Tire Teams Up with Red Sox Mascot for Newest TV Commercial
Sullivan Tire and Auto Service has teamed up with Boston Red Sox mascot Wally the Green Monster and Big League Brian, a familiar face around Fenway Park, for its new TV spots.
Pro Athletes Highlight Bridgestone Tires in New Ad Campaign
Bridgestone Americas has launched its latest advertising campaign that features NFL All-Pro receiver Larry Fitzgerald of the Arizona Cardinals and National Hockey League (NHL) All-Star defenseman P.K. Subban of the Nashville Predators. The athletes appear in the tiremaker’s new television commercials that highlight innovation and performance delivered by Bridgestone tires, the company said. In the
The Art of Purchasing: Building a Media Plan
When it comes to advertising, strategies are endless, mediums are constantly changing and advice is often conflicting. Doing something is better than nothing – results are results, even if they are lackluster – but funneling a shop’s dollars into an ineffective ad campaign is a mistake no one wants to repeat. To take some of