Torque to Traction
Drive tires are the driving force of commercial vehicles. Whether operating on pavement, gravel, dirt, mud or snow, drive tires are designed for a plethora of harsh environments, offering greater traction and stability compared to other tires. While other types of commercial tires can be used on the drive axles, drive tires are engineered
Proud to Be a Tire Dealer: Jason Greer
Two years ago Jason Greer, owner of Buckner, Ky.-based K&G Tire Pros, took money from his advertising budget that would normally go toward TV and radio advertising and instead put that money toward helping the community that’s helped him thrive. “Myself and a lot of my key employees are from the area,” Greer says. “We
Dealer Profile: Kevin Davis
Kevin Davis grew up immersed in the tire industry. By the age of 6, he was learning to change tires; by the time he was out of high school, he was running his own service truck; and by the age of 19, Davis became an independent tire dealer. Now, Davis and 62 employees successfully run
Rebranding After Acquisition
A dark and dingy showroom is a thing of the past. Before your customer service, even before your vehicle service, the showroom offers a first impression of your business. Customers expect a neat and clean showroom, but they also need to recognize your business. Branding your tire dealership is key to building a strong relationship
A New Chapter
Commercial tire and wheel solutions provider IMI is now under one roof after settling into its new headquarters in Chambersburg, Pa., the same town where Robert Fogal Sr. founded the company in 1973. About a month after the company’s April 8, 2016, move-in date, IMI welcomed a handful of trade media to take a look
Rockin’ and Rollin’ into 2016
Still aiming to be dealers’ “No. 1,” Continental Tire the Americas announced a number of updates for 2016 during its Gold Dealer Meeting, themed “Conti Rocks Cancun,” on April 12 at the Hard Rock Hotel in Cancun, Mexico. “Two years ago here, we made a statement that you are our No. 1.; our No. 1
Wide Base Tires
Wide base tires are an investment, but they can pay off in the long run for fleets looking to haul heavy loads and save weight. While these benefits are very appealing to fleets, tire dealers need to help their customers determine if wide base tires are just what the doctor ordered. The biggest difference between
Restoring the Peace: Ending the RMA/TIA Deadlock
“Americans and British are one people separated only by a common language.” That George Bernard Shaw quote, famously hijacked by Winston Churchill during the war, pointed plainly to how deep cultural differences can divide the opinions and actions of people who otherwise should in close alignment. Beyond making tires, Goodyear and Michelin, for example, share