Bridgestone Partners with High School for Student-Run Firestone Auto Center
A new partnership with Bridgestone Americas is bringing a Nashville high school’s automotive program a Firestone Complete Auto Care center to be run by students, reports the Tennessean. Maplewood High School has had an automotive program for years, but the partnership will bring students the opportunity to gain more advanced training and certification, the school’s
Bridgestone Europe Wins VW Group Award
Bridgestone Europe was awarded a 2015 VW Group Award to recognize the company as one of Volkswagen Group’s best suppliers. The award was presented on July 15 at a special ceremony in Neuburg, Germany. “Bridgestone receives this Volkswagen Group Award with enormous pleasure and pride. It is the result of great teamwork and effort across
Firestone Complete Auto Care to Carry Toyo
Bridgestone Americas’ Firestone Complete Auto Care locations will now carry two lines from Toyo Tires. Starting in early October, the stores will carry both the Toyo’s Extensa A/S and Extensa HP tire lines. The two new Toyo lines will complement the store network’s lineup of Firestone and Bridgestone branded tires, the tiremaker said. “Every day,
Bridgestone Plant Reaches Safety Milestone
Bridgestone Americas Aiken County, S.C., passenger and light truck tire plant has reached one million man-hours without a lost-time accident. This safety milestone comes after the plants multiple safety awards and recognitions during its 17 years of operation. The plant has won the South Carolina Voluntary Protection Program Palmetto Star Site, the Rubber Manufacturers Association
Bridgestone ‘Driving Great Futures’ for Youth with New Program
Bridgestone Americas announced its “Driving Great Futures” partnership with Boys & Girls Clubs of America to provide safe after-school and summer locations for kids and teens. To support “Driving Great Futures,” all 2,200+ Bridgestone Americas stores — including Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works — will sell $5 Value
Bridgestone Renewed as NHL Winter Classic Title Sponsor
The National Hockey League announced a five-year renewal with Bridgestone Americas to continue as the Official Tire of the NHL and title sponsor for the NHL Winter Classic outdoor game. “The partnership with the National Hockey League aligns the Bridgestone brand with a premier sports league and very loyal fan base, and it represents an
Bridgestone Metalpha Promotes President
Bridgestone Metalpha U.S.A. has promoted Bruce Johnson to president and CEO. Johnson previously served as plant manager and executive vice president for the company. Johnson replaces Yoshiaki Yamada who has retired. Johnson has been with BMU for 24 years and served as plant manager for Bridgestone’s LaVergne Plant in Rutherford County, Tenn., as well as
N.C. Recognizes Bridgestone Plant for Safety
The Bridgestone Americas passenger and light truck tire plant in Wilson, N.C., was recognized for safety with the Rising Star Certification from the North Carolina Department of Labor, the tiremaker announced. The certification is part of North Carolina’s Occupational Safety and Health Administration Carolina Star Program. To be awarded the certification, Bridgestone was required to
Bridgestone Executives Switching Posts
A pair of Bridgestone Corp. executives are swapping jobs, effective Aug. 1. Kazuhisa Nishigai will take over as chief technology officer, replacing Narumi Zaitsu. Zaitsu, in turn, will take over leadership of Bridgestone’s Japan tire operations. Two roles Nishigai won’t lose in the move are his positions as COO and vice-chairman of Bridgestone Olympic organizing
Bridgestone Awards $25,000 to Tenn. Nonprofit in Fuel the Cause Contest
Bridgestone Americas named Abigail’s Plan, a baseball league for people with disabilities, as the winner of the second annual Fuel the Cause neighborhood transformation contest. As the winner, the nonprofit group will receive $25,000, which will help Abigail’s Plan build Tennessee’s first Miracle League rubberized field. “This year’s Fuel the Cause program was another great
Bridgestone Launches New Firestone Ad Campaign
Bridgestone Americas is kicking off a new ad campaign for its Firestone brand and Firestone Complete Auto Care stores. Ads for Firestone branded tires urge truck owners to get out and do what their truck is built to do. While ads for Firestone Complete Auto Care are designed to acknowledge its technicians as artisans, the
Arrested Development Star Featured in Bridgestone Commercials
Bridgestone Americas enlisted the help of comedian and actor Will Arnett to advertise its line of DriveGuard tires. Will Arnett’s career includes roles in TV series such as Arrested Development and 30 Rock, and in films such as The Lego Movie, Ratatouille and Blades of Glory. In the commercial, Arnett plays a father facing a
