Bridgestone Archives - Page 54 of 55 - Tire Review Magazine
Pursuit of Performance

Although they may not be talked about on T.V. shows such as CSI: Crime Scene Investigation or even Brooklyn Nine-Nine, tires are as important to a police officer as is his vehicle, gun, armor or handcuffs. The same way that these other items help law enforcement officers to do their jobs, so too do purpose-built

Bridgestone Restructuring Asian Operations

Bridgestone Corp. announced the Bridgestone Group will restructure its tire operations in China and Asia Pacific in order to “upgrade the global management structure,” which is identified as one of the group’s priority issues in the Mid-Term Management Plan 2013 (2013MTP). Currently, tire operations in China and Asia Pacific are managed by separate strategic business

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Bridgestone Puts Brakes on Production

Bridgestone Corp. will postpone the start of production at its newest Thailand plant due to global demand. The plant produces OTR tires for coal-mining vehicles. The plant was scheduled to begin production the first half of 2015, outputting 85 tons a day by the first half of 2019. The tiremaker will announce a new output

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Bridgestone Officially Partners with Olympics

Bridgestone Corp. has officially entered into an agreement with the International Olympic Committee to serve as the Official Tire of the Olympic Games. The company will be an official Olympic partner through the 2024 Olympic Games. “As a global corporation, Bridgestone is excited to partner with the entire Olympic Movement, a group of organizations that

Bridgestone Reacts to Woman’s Claim

A woman claims that a sales person at a Bridgestone-owned Firestone Complete Auto Care location in Boise talked her into buying new tires because of a “federal law” that prevented her from getting her old one repaired. The woman came into the store with a flat tire. When she spoke with the salesperson, he told

Bridgestone Considers Buying UK Chain

Bridgestone is considering acquiring 500 tire shops in the UK to build a specialist tire retail network that would rival Kwik-Fit’s, according to reports from the Daily Telegraph. The Japanese tiremaker is seeking to buy eight to 10 regional automotive retail groups within a year and merge them into one brand, a source told The

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Giti Breaks Into Top 10 Leading Tiremakers

Changes At The Top This year’s annual tire manufacturer ranking  have brought with them a number of key changes at the top of the table. The growth of Far Eastern manufacturers and Chinese companies in particular has long been observed, but 2014 sees Singapore-based Giti Tire break into the top 10 and Taiwan-based Maxxis/Cheng Shin

Survey: 83% of Americans Take Summer Road Trips

Eighty-three percent of Americans indicate they take at least one summer road trip during the summer, according to a survey by Bridgestone Americas. According to Bridgestone, cost is one of the leading reasons Americans choose to drive rather than fly. Fifty-eight percent of survey participants noted that they also choose road travel over air because

New Run-Flat Aimed at Driver’s Peace of Mind

Bridgestone Americas released its DriveGuard tire line to media and dealers at a ride and drive event in Austin, Texas, at the Circuit of the Americas in early April. The tiremaker introduced its first run-flat tire in the ear ly 1980s. The tires were never marketed as a safety feature; rather they were touted for

Dealer Network Training Program Offers Course Options for a Variety of Learning Styles

Bridgestone Commercial Solutions expanded its dealer network training programs in its BCS Learning Center to accommodate today’s diverse learning styles by making courses available in e-learning, mobile learning, performance-based, active instructor-based and mentor options. “Our dealer network training programs support self-paced learning. Instruction can be viewed in small increments which learners can then reinforce through

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Bridgestone Launches Ag Tire

Bridgestone has launched a premium range of radial agricultural tires at Reifen 2014. While the manufacturer boasts a wide range of products for the sector under its Firestone brand, including the Performer and Maxi Traction, the Bridgestone VT-Tractor will focus on the growing high performance tractor segment. The tires were developed at the company’s TCE

Bridgestone Moves to Two Brand Strategy in Retreading

Business within the European retreading market is being subjected to centrifugal forces. While the tire majors who supplement their new tire portfolios with mold cure retreaded lines increasingly monopolize the growing premium segment, the budget segment is also enjoying growing attention. Competition is stiff in both segments and mid-range suppliers find themselves under increasing pressure,