branding Archives - Tire Review Magazine
Kenda Unveils New Brand Logo

Kenda said the new logo incorporates three design elements that represent quality assurance, a strong foundation and the road ahead.

Kenda Tire USA logo 2023 Launches New Branding, Inc. has expanded its service offerings and partnership opportunities to include training, consulting and certifications for the auto industry. This expansion builds off AskPatty’s “Certified Female Friendly” program that has been offered for over a decade. The relaunch includes new course offerings, a streamlined and interactive website, new social media and the addition of

Hoosier Racing Tire Reveals New Branding

With the company’s refreshed logo, while the shade has been updated for modern consumers, purple remains the core brand color, emblematic of Hoosier’s legacy in racing success, the company said.

Brand Strength Serves as Best Offense & Defense

Protecting your dealership’s brand and boosting loyalty will triumph over any threat.

Goodyear store example
Tech Updates Branding, Makes Packaging Improvements

Tech, a wholly-owned company of Technical Rubber Company (TRC), is celebrating 80 years in business this year and is unveiling a new look for its vehicle graphics, catalog and product packaging.

A Guide to Branding for Auto Repair Businesses

Does branding have a role to play in the auto repair business, particularly in small- to medium-sized businesses? Yes, but in order to do so, these businesses must remain focused on creating long-term relationships with all customers and work on adequately differentiating themselves from their competitors, especially those larger companies, dealerships and regional players.

Tire Pros Looks to Drive Traffic to Franchisees with New Brand Campaign

The omni-channel “Hassle-Free. Guaranteed.” campaign looks to drive traffic to Tire Pros franchisees.

Tire Pros Hassle free guaranteed marketing campaign
Michelin Named ‘World’s Most Valuable Tire Brand’

Michelin has become the world’s most valuable tire brand following 30% brand value growth that generated $7.9 billion over the last year, according to the latest Brand Finance report.

New Brand Messaging, Marketing at Remy

Remy Power Products has launched a new brand marketing campaign for its Remy brand of new and remanufactured starters and alternators.

The Big Four

Seems like the powersports industry has been dominated by “The Big 4” for decades! However we are not talking about Honda, Kawasaki, Suzuki and Yamaha. The real big four that make a difference to your dealership are Marketing, Advertising, Public Relations and Branding. If you have to ask what’s the difference, then you need to