Kenda said the new logo incorporates three design elements that represent quality assurance, a strong foundation and the road ahead.
AskPatty.com, Inc. has expanded its service offerings and partnership opportunities to include training, consulting and certifications for the auto industry. This expansion builds off AskPatty’s “Certified Female Friendly” program that has been offered for over a decade. The relaunch includes new course offerings, a streamlined and interactive website, new social media and the addition of
With the company’s refreshed logo, while the shade has been updated for modern consumers, purple remains the core brand color, emblematic of Hoosier’s legacy in racing success, the company said.
Protecting your dealership’s brand and boosting loyalty will triumph over any threat.
Tech, a wholly-owned company of Technical Rubber Company (TRC), is celebrating 80 years in business this year and is unveiling a new look for its vehicle graphics, catalog and product packaging.
Does branding have a role to play in the auto repair business, particularly in small- to medium-sized businesses? Yes, but in order to do so, these businesses must remain focused on creating long-term relationships with all customers and work on adequately differentiating themselves from their competitors, especially those larger companies, dealerships and regional players.
The omni-channel “Hassle-Free. Guaranteed.” campaign looks to drive traffic to Tire Pros franchisees.
Michelin has become the world’s most valuable tire brand following 30% brand value growth that generated $7.9 billion over the last year, according to the latest Brand Finance report.
Remy Power Products has launched a new brand marketing campaign for its Remy brand of new and remanufactured starters and alternators.
Seems like the powersports industry has been dominated by “The Big 4” for decades! However we are not talking about Honda, Kawasaki, Suzuki and Yamaha. The real big four that make a difference to your dealership are Marketing, Advertising, Public Relations and Branding. If you have to ask what’s the difference, then you need to