Continental Shifts Brand Strategy for Drive Systems Aftermarket Business
Continental Ag is carrying out a brand shift in its North American drive system automotive aftermarket business by aligning its product line with the company’s global technologies and expertise.
Bridgestone Has New Brand Marketing Veep
Bridgestone Americas has promoted Amber Holm to vice president of brand marketing in the U.S. and Canada, and consumer replacement tire for Bridgestone Americas. Holm is replacing Erik Seidel, who was promoted to vice president of sales for Bridgestone Americas earlier in 2015. In her new role, Holm will be responsible for leading the company’s
