brand marketing Archives - Tire Review Magazine
Continental Shifts Brand Strategy for Drive Systems Aftermarket Business

Continental Ag is carrying out a brand shift in its North American drive system automotive aftermarket business by aligning its product line with the company’s global technologies and expertise.

Continental drive train belt
Bridgestone Has New Brand Marketing Veep

Bridgestone Americas has promoted Amber Holm to vice president of brand marketing in the U.S. and Canada, and consumer replacement tire for Bridgestone Americas. Holm is replacing Erik Seidel, who was promoted to vice president of sales for Bridgestone Americas earlier in 2015. In her new role, Holm will be responsible for leading the company’s