BFGoodrich Partners with SCORE at SEMA
Michelin North America’s BFGoodrich tire brand is partnering with SCORE International Racing to demonstrate its off-road racing leadership and heritage at the 2015 SEMA Show. In addition to BFGoodrich’s Pit Crew Challenge in the Silver Lot, the tire brand is sponsoring the SEMA Show SCORE Baja 1000 experience. At the SEMA Show SCORE Baja 1000
BFG Offers Pit Crew Experience at SEMA
Michelin’s BFGoodrich brand will host a Pit Crew Challenge during the 2015 SEMA Show, giving participants a change to win prizes and have a pit crew experience. The event will be hosted at the SEMA Silver Lot Tuesday, Wednesday and Thursday from 10 a.m. – 3 p.m. Registration will take place on-site at the BFGoodrich
BFG Announces 10th Annual Outstanding Trails Winners
Michelin’s BFGoodrich tire brand has announced the winners of the 2015 Outstanding Trails program, which also celebrates its 10th anniversary. This year, BFGoodrich will award winners Barrett Lake Trail of El Dorado National Forest in California, Applegate-Lassen Wagon Trail in Nevada , Bald Mountain OHV Trails in California and Black Bear Pass in Silverton, Colo. Michelin’s
DeSalvo Tire and Auto Founder Dies
Former DeSalvo Tire and Auto owner and longtime BFGoodrich district manager Joseph DeSalvo has died. He was 87. DeSalvo was born in Jacksonville, Fla., in 1928 and went to work for BFGoodrich in 1950. During his time with BFGoodrich, he moved all over the south from Savannah, Ga., to Mobile, Ala., to manage stores. He
Kal Tire, BFGoodrich Partner with Canadian Football League
The Canadian Football League will partner with Kal Tire, Canada’s largest independent tire dealer, and Michelin’s BFGoodrich brand. Kal Tire will be the official partner and the official tire retailer of the CFL and BFGoodrich will be the official tire of the CFL. Both Kal Tire and BFGoodrich will sponsor the 2015 CFL playoffs and
BFGoodrich Truck Tires Now Carry Extended Warranty
Michelin North America has introduced an extended warranty for its BFGoodrich brand commercial truck tires and casings, effective on claims filed on or after Sept. 1. The warranty coverage against defects in workmanship and materials for all BFGoodrich commercial truck tires will now extend to the life of the original tread or five years from
Michelin Recalls BFG Commercial Light Truck Tires
Michelin North America has recalled roughly 129,000 BFGoodrich branded commercial light truck tires in the North American market. Approximately 104,000 of the recalled tires were sold in the U.S. Under severe usage conditions, affected tires may experience a rapid loss in air pressure due to a rupture of the sidewall in the bead area, the
BFGoodrich ‘Are You Driver Enough’ Tour Visits Cleveland
Michelin North America’s BFGoodrich brand hosted its “Are You Driver Enough” dealer educational tour yesterday at the I-X Center in Cleveland to promote its G-Force Comp-2 A/S and All-Terrain T/A KO2 tires. At the event, the tiremaker shared it will launch one new tire every year for the next five to six years. BFGoodrich enthusiasts
BFGoodrich Launches New UHP Tire
Michelin North America is looking to position its latest BFGoodrich brand tire, the G-Force Comp-2 A/S, as the go-to tire for Tier 2 ultra-high performance tire shoppers. Replacing the G-Force Super Sport A/S, the Comp-2 A/S rounds out the BFGoodrich G-Force family of performance tires, the tiremaker said. Michelin unveiled its newest BFG branded UHP
BFGoodrich Adds 16 KO2 Sizes
Michelin’s BFGoodrich brand released 16 new tire sizes for its recently introduced light truck tire. The All-Terrain T/A KO2, which was launched with 12 initial sizes in November, will be available in 28 total sizes to consumers as of March 1. According to the tiremaker, there will be a total of 61 sizes available by
#SEMA/GTE: BFG Debuts New All-Terrain Tire at Baja 1000 Experience
Michelin’s BFGoodrich brand is introducing the all-new All-Terrain T/A KO2 tire at this week’s SEMA Show/Global Tire Expo. The tire, available in 12 initial sizes, incorporates technology developed and tested through BFGoodrich’s off-road motorsports teams that have earned 80 off-road wins at races in the Baja peninsula, according to the company. Also at the show,
BFG Takes on Baja With New All-Terrain Tire
The Mexican state Baja California has been the backdrop of off-road racing for many decades and hosts both the Baja 500 and Baja 1000. The sand, silt, jagged rocks, grated and winding roads – as well as steep hills – make the region a natural roller coaster, and an off-roading playground. It is in this