Belle Tire Launches ‘My Guy’ Rebranding
Belle Tire is kicking off a new ad campaign to reposition itself as “My Guy” for tires. Working with its advertising agency, Marc USA, Belle Tire developed television and radio spots positioning the dealership as the trusted “guys” for auto repair. “We don’t think of ‘My Guy’ as a campaign. This positioning defines our brand
Belle and Tredroc Tire Merge Commercial Services
Allen Park, Mich.-based Belle Tire Distributors and Tredroc Tire Services are expanding their partnership. In 2009, Belle Tire and Tredroc entered into a joint venture, Belleroc Tire Services. Guided by the success of this venture, the companies have decided to expand their partnership by merging the commercial locations of Belle Tire, Belleroc Tire Services and
Belle Tire Shuffles Leadership
Allen Park, Mich., headquartered Belle Tire has made several changes in its executive leadership team. The tire dealership hired Jack Lawless as the company’s new CEO. Additionally, Don Barnes III was promoted to company president. Lawless and Barnes III will preside over all of Belle Tire, the dealership said. Previously, Lawless was the president and
Belle Tire Holds Tours of Bandag Retread Facility
Belle Tire Distributors Inc. held an open house Thursday at its Bandag retread plant in Cleveland, Ohio. During the event, tours took place from 11:00 a.m. to 4:00 p.m. that gave visitors the chance walk through the process of retreading a tire.
Belle Tire Launches Virtual Wheel Fitting
Belle Tire has released a new online tool that allows customers to virtually see custom wheels on their vehicle before coming into the store to purchase them. The tool, the Belle Tire Wheel Visualizer, has customers enter their vehicle and wheel information before being able to view their vehicle with their wheel choice. More vehicles
Belle Tire Entering Indiana Market
Belle Tire Distributors Inc. will open three locations in Indiana by the end of 2015, the company announced. The Allen Park, Mich.-based wholesale, retail and commercial dealer will open its first Indiana retail store in South Bend this August. The 10,000-square-foot store will have eight bays and a 3,000-tire warehouse area. Another South Bend location and
Belle Tire Details Michigan Stores Renovations
In 2012, Belle Tire set the goal to have all of its current Michigan and Northern Ohio retail locations remodeled by 2018. The company is on pace to reach that goal, having already completed one-third of its store remodels, the tire dealer said. Next up for Belle Tire’s plan will be two locations in Sterling
Belle Tire Promotes Barnes III To President of Retail Operations
Belle Tire has promoted Don Barnes III to the position of president of retail operations. Previously, Barnes served as vice president of retail operations. Barnes III will be responsible for the day-to-day operations at all retail stores. “The continued success of the company is my highest priority,” said Barnes III. “We want to have an
Belle Tire Opens 90th In Michigan
Michigan-based Belle Tire Distributors opened its 90th retail location in Coldwater, Mich., this week. The 10,000-square-foot location will include 10 service bays, two full-alignment pits and a mezzanine warehouse built to hold more than 3,000 tires, said the company. The retailer will also offer automotive services that range from custom wheels, alignments, brakes, batteries, and
Flint Township Belle Tire Relocates
Belle Tire is moving its Flint Township, Mich., location closer to highways I-69 and I-75 for accessibility, according to MLive.com. The eight-bay, 10,000-square foot new location will open on Tuesday, July 22, and will include one full-alignment pit and a warehouse. According to MLive.com, the new location is across from the Genesee Valley Center, a