ATD Archives - Page 4 of 7 - Tire Review Magazine
ATD to Recapitalize, Reduce Debt Up to $1.1 Billion

ATD announced that it has reached an agreement in principle with holders of more than 70% of its bonds on the terms of a recapitalization transaction that will reduce the company’s debt by up to $1.1 billion.

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ATD’s Tire Pros Officially Launches Million-Dollar Ad Campaign

ATD’s Tire Pros launched Thursday a new, million-dollar ad campaign highlighting the work of its franchisees’ hassle-free customer service.

Tire Pros Hassle free guaranteed marketing campaign
ATD: Reorganization Will ‘Help Our Customers Succeed’

American Tire Distributors (ATD) said the changes it announced this week, which included restructuring at its Field Support Center and additional resources for its Tire Pros dealers, will “help the business grow and help our customers succeed.”

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ATD Begins Laying Off Employees, Downsizing

American Tire Distributors (ATD) leadership told employees of its plans to downsize and begin layoffs across the organization, sources close to ATD tell Tire Review. 

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Bloomberg: ATD Looks Toward Growth Without Goodyear, Bridgestone

American Tire Distributors (ATD) has posted sales gains in the first half of this year and says it has suppliers that will fill in gaps left after Goodyear and Bridgestone pulled its passenger and light truck product lines.

Moody’s Report Calls for Urgent Action by ATD

Moody’s analyst Inna Bodeck has essentially raised a red flag of concern about the solvency of ATD in the future.

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Moody’s Again Places ATD Rating Under Review

American Tire Distributors’ debt took a dive Wednesday after Bridgestone Americas announced it would pull the distribution of its passenger and light truck tires from the company. 

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Tire Pros Looks to Drive Traffic to Franchisees with New Brand Campaign

The omni-channel “Hassle-Free. Guaranteed.” campaign looks to drive traffic to Tire Pros franchisees.

Tire Pros Hassle free guaranteed marketing campaign
Executive Interview with Richard Smallwood, President and CEO Sumitomo Rubber North America

Smallwood shares his view on Falken’s recent price increases, the growth of the light truck segment and the brand’s relationship with ATD.

ATD Puts Focus on Digital, Hires New Chief Digital and Technology Officer

American Tire Distributors announced that Ivy Chin will join the company as chief digital and technology officer.

Moody’s Downgrades ATD Citing ‘Unsustainable Capital Structure’

“All else being equal, the magnitude of the associated earnings and cash flow decline will compound an already levered financial risk profile, rendering a pre-emptive debt restructuring increasingly likely, in our estimation,” says Inna Bodeck, Moody’s lead analyst covering ATD.

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TireHub Recap: What We Know So Far About Bridgestone and Goodyear’s Joint Distribution Venture

Here’s what we know so far about TireHub, ATD and what the future of distribution looks like for Goodyear and Bridgestone.