Aeolus: 50 Years to a Global Brand
Aeolus Tyre Co. welcomed its OEMs, wholesalers and tire dealers from more than 50 countries to the Chinese city of Jiaozuo to be a part of the tiremaker’s 50th anniversary. Aeolus kicked off the September celebration at its 50 Anniversary Conference in the Taiji gymnasium with dancing, music and speeches. During its 50-year celebration, the
Galaxy Brand Founder David Ganz Dies
David Ganz, the founder of the Galaxy brand and an innovator in construction and agricultural tires, died on Oct. 21. “Those who knew David describe him as ‘fiercely passionate’ about everything he did,” said Jim Clark, president of Alliance Tire Americas Inc. “Whether it was his family, aviation, business or philanthropy – he put every
Alliance Selects Luke Bryan Tour Sweepstakes Winner
Alliance Tire Group has selected the winner of the Alliance Tire Luke Bryan Farm Tour Sweepstakes. Karen Christenson, of Minnesota, is the lucky winner of a trip for her and three guests to meet Luke Bryan in person and see his live performance in Macon, Georgia, on his 2015 Farm Tour. Christenson said she believes
Alliance Hosting Kansas Show During SEMA
Alliance Tire Group is sponsoring a performance of classic rock band Kansas on Nov. 4 at the Hard Rock Café in Las Vegas. ATG is giving away free tickets to tire distributors and dealers who attend SEMA. Tickets will be honored at the door on a first come, first served basis, with just 750 seats
Alliance Kicks off Partnership with Luke Bryan
The first show of Luke Bryan’s latest tour kicked off Alliance Tire Group’s latest effort to connect with consumers. ATG is sponsoring the country musician’s 2015 Farm Tour in an effort to drive interaction with current and potential customers, the tiremaker said. “Signing on to support Luke Bryan’s 2015 Farm Tour is a way for
ATG Introduces Galaxy MPC Construction Tire
Alliance Tire Group has rolled out a new multi-purpose construction tire, the Galaxy MPC G-2/L-2. The tire is optimized for graders, loaders and tele-handlers with reinforced sidewalls and a wide, flat tread for lateral stability, said Steve Vandegrift, product manager for Alliance Tire Americas. The Galaxy MPC will be available in five sizes: 13.00-24 12
ATG Updates FarmPRO Line
Alliance Tire Group has rolled out an updated version of its Alliance FarmPRO 325 tractor tire line. The new version of the 324 features slightly curved, 45-degree lugs for improved traction with a wide-nose bar that maximizes service life and improves roadability, ATG said. In addition, the bias tire features a new rubber compound that
Alliance Tires Scale World’s Highest Volcano
Alliance 390 radial flotation tires were fitted to a German team’s 11-metric-ton Mercedes truck that recently reached the world’s highest volcano: Ojos del Salados in the Chilean Andes, some 21,899 feet above sea level. The world record climb included an expedition facing a wide variety of conditions, from rock to snow and ice, according to
ATG Chooses Communications Agency
Alliance Tire Group has selected a communications agency to handle “its global brand strategy and creative mandate.” The agency, Triton Communications, was selected after a two-month pitch process, according to multiple reports. Harshawardhan Honmode, executive vice president of marketing, said that the company selected Triton Communications because ATG has “a vision to be amongst the
ATG Opens West Coast Warehouse
The Alliance Tire Group opened its fourth warehouse in North America on March 2. The 100,000-square-foot warehouse is located in Pomona, Calif., and “reflects Alliance’s continuing commitment to providing outstanding, highly responsive customer service,” according to a statement made by the company. “The new warehouse is located close to one of the country’s largest container
ATG Consolidates Regional Presence
Alliance Tire Group will consolidate its regional presence and put in place a new business unit structure, focusing on North America, Europe and emerging markets as its key business units. ATG tapped Nagesh Basavanhalli as group president of the newly formed emerging markets business unit based in Mumbai and Peter Baur as president of ATG’s
ATG Opens New Indian Plant
Alliance Tire Group kicked off production in its new factory in Dahej, India. The company’s third tire plant will produce off-highway tires for the global marketplace, ATG said. The tiremaker invested nearly $510 million into the factory and the plant features state-of-the-art manufacturing and testing equipment, ATG said. Once the plant is at full capacity,
