Video: How Tire Customization Can Help Make the Sale
In recent years, tire manufacturers have offered more tire customization for the off-road segment, which could lead to higher sale for dealers.
Cooper Discoverer AT3 LT is OE on Nissan Navara N-TREK Warrior
The tire is part of the Cooper Discoverer AT3 lineup, which is a family of all-terrain tires for SUVs and light trucks.
Hercules Tires Adds to Terra Trac Series
Hercules Tires has added the Terra Trac HPT tire and enhanced its Terra Trac AT II tire with a three-peak mountain snowflake rating.
Yokohama Tire Wins Two Good Design Awards for Geolandar Tire Products
The extreme all-terrain Geolandar X-AT and the performance SUV/crossover Geolandar X-CV each won 2019 Good Design awards in the transportation category from The Chicago Athenaeum.
Video: Atturo Tires Shows Off New Products Revealed at 2019 SEMA Show
Atturo Tires gives us a tour of their booth at the 2019 SEMA Show and details the new products it revealed at the show.
TBC Brands Introduces the Wild Trail All-Terrain XT Tire
TBC Brands has released its new all-terrain tire line, the Wild Trail All-Terrain XT, the successor to the Wild Trail All-Terrain.
TBC Brands Adds Two New Tire Lines to All-Terrain Segment
TBC Brands has expanded its Core Brand program with the addition of the Delta Trailcutter AT4S and Eldorado Sport Fury AT4S, both with the three-peak mountain snowflake symbol.
Yokohama Sweeps SEMA New Product Awards Tire Category
SEMA announced its Best New Products Award winners Tuesday with Yokohama Tire sweeping the tire and related products category.
Kenda Tire USA Unveils New Light Truck All-Terrain Tire
Kenda Tire USA revealed its new light truck all-terrain tire, the Klever A/T2, to tire dealers at the SpeedVegas track south of the strip in Las Vegas during the 2019 SEMA Show.
Apollo Introduces Apterra AT2 All-Terrain Tire
Apollo Tyres has introduced its new all-terrain SUV tire, Apollo Apterra AT2, for off-road enthusiasts.
Hankook Tire Launches New Dynapro AT2 All-Terrain Tire
Hankook Tire has released the Dynapro AT2 (RF11), a redesigned all-terrain tire that Hankook says improves upon its predecessor, the AT-m, with even more sizes.
Falken Tires’ New Wildpeak A/T Trail Snags OE Fitment on 2020 Rav 4 TRD Off-Road
Falken Tires’ Wildpeak A/T Trail will come as original equipment on the new 2020 Toyota RAV4 TRD Off-Road and be available to the aftermarket in late 2019.
