all-season Archives - Tire Review Magazine
Zafco Debuts Two New Tires at SEMA

Zafco International debuted two new tires at the 2015 SEMA Show/Global Tire Expo last week at the Las Vegas Convention Center. “The traffic this year was exciting,” says Giovanni Arrigone, COO of Zafco International. “With the current market situation and raging price wars, our brands, which are manufactured primarily in Indonesia, continue to provide an

Conti Wins Best New Product Award at SEMA

Continental Tire the Americas’ new all-season, UHP tire for sports cars, luxury sport cars and luxury sport crossovers – the ExtremeContact DWS06 – was named Best New Product in the Tire & Related Product category at this year’s SEMA Show. This is the second year Continental has claimed the award, winning with the TrueContact in

Encountering Value

Outside of the medium truck tire realm, the Sumitomo brand and independent tire dealers have not enjoyed a close relationship. Often associated with Sears Auto Centers (not any longer), judging by the results in the most recent Tire Review Tire Brands Study, dealers don’t see a lot in Sumitomo consumer tires; they rated near the