Akebono Brake Corp. Archives - Tire Review Magazine
Akebono expands ProAct, Euro brake disk lines

Akebono’s ProAct and Euro Ultra-Premium Disc Brake Pad line feature five new part numbers: ACT2230, ACT2231, ACT2372, ACT2383 and EUR2136.

Akebono Brake Corporation Adds to Aftermarket Sales Team

Akebono Brake Corporation has added Carl Tellier to its aftermarket sales team. Tellier will fill the role of eastern regional sales manager. He has 33 years of automotive aftermarket experience. He has held sales positions with Tenneco Automotive/Driv with his most recent position at MAT Holdings Inc. as director of sales.

Akebono Announces AAPEX 2021 Trivia Contest Winners

The Akebono team presented visitors of their AAPEX booth in Las Vegas with trivia questions to test their knowledge of Akebono. The contest was designed to bring awareness to the companies 40-plus years of OEM, OES and aftermarket expertise in North America, and even challenge the company’s closest followers. “A special thanks for all that

Akebono Releases Brake Pad Kit for Toyota and Lexus Models

Akebono Brake Corporation added front brake coverage for a variety of Toyota and Lexus vehicles.

Akebono Adds New Eastern Reg. Sales Mgr. of Aftermarket

Matthew Kenefick was most recently regional sales manager at K&N Engineering.

Akebono Expands ProACT Brake Pad Line

The ProACT brake pads include coverage for the Buick Envision, Honda CR-V, Hyundai Santa Fe and Santa Fe XL, as well as the Kia Sorento and Soul.

Akebono Releases New Web Catalog

Akebono says its new catalog is more user-friendly and has improved look-up accuracy.

Akebono Euro Awarded Best Overall Import Product at AAPEX

Akebono Brake Corporation has been awarded the 2019 “Best Overall Import Aftermarket Product Line” for Akebono Euro ultra-premium ceramic disc brake pads by the Import Vehicle Community, Product and Marketing Awards.

Akebono Announces Winners of AAPEX 2019 ‘Guess the Number’ Contest

The Akebono Team has announced the winners who made the closest guesses on total quantity of premium 301 stainless steel pieces contained in a show-floor display at AAPEX 2019.

Akebono Kicks Off New Advertising Campaign

Akebono Brake Corporation has kicked off its latest ad campaign: “The Hardware You Need, With The Brakes You Trust.”

Akebono, Worldpac Host Customers for Woodward Dream Cruise

In coordination with Worldpac, Akebono Brake Corp. hosted winners of its sales contest in Detroit, Michigan for its 25th annual Woodward Dream Cruise.

Akebono Expands Ultra-Premium Disc Brake Pad Line by Four

Akebono Brake Corp. has expanded its ultra-premium disc brake pad line by four products – three ProACT and one EURO part number.