What is Your Most Successful Marketing Tactic?
Not seeing a return on investment from your marketing dollars? What’s the Deal with that? See what other tire dealers say they’re doing to increase their brand awareness.
Build Your Business Through Facebook Advertising
Social media advertising is king for businesses looking to grow their presence – especially on Facebook.
Big Data and Your Tire Dealership
How to effectively use big data and four challenges to managing it.
Goodyear Presents New Ways to Drive Demand To Dealerships
Goodyear executives explain how investing in its product portfolio helps dealers grow through the company’s connected business model.
Akebono Kicks Off New Advertising Campaign
Akebono Brake Corporation has kicked off its latest ad campaign: “The Hardware You Need, With The Brakes You Trust.”
Cooper Tire Unveils New National Ad Campaign Featuring ‘Uncle Cooper’
Cooper Tire started a new national ad campaign that introduces drivers to “Uncle Cooper,” personifying a no-nonsense relative who’s an expert in all things automotive.
Online Visibility = Free Advertising
Given the significant upsurge in consumer reliance on search engines for initiating a business relationship, no dealership can afford to ignore SEO and online marketing.
The Big Four
Seems like the powersports industry has been dominated by “The Big 4” for decades! However we are not talking about Honda, Kawasaki, Suzuki and Yamaha. The real big four that make a difference to your dealership are Marketing, Advertising, Public Relations and Branding. If you have to ask what’s the difference, then you need to
The Art of Purchasing: Building a Media Plan
When it comes to advertising, strategies are endless, mediums are constantly changing and advice is often conflicting. Doing something is better than nothing – results are results, even if they are lackluster – but funneling a shop’s dollars into an ineffective ad campaign is a mistake no one wants to repeat. To take some of
Trico Ties Campaign to College Football
Trico’s latest advertising campaign features a tie-in to college football. The campaign is designed to drive consumer demand for its wiper blade products through print, radio, online media and truckside advertising, Trico said. “The objective of our new fall campaign is to utilize a media mix to efficiently communicate the Trico brand message to a
Point S Launches First Canada Advertising Campaign
Point S, a tire and automobile service retail network, launches its first advertising campaign in Canada this week. The campaign plans to show clients that Point S cares about helping them reduce stress with Point S’s personalized customer service each time they visit. The campaign will showcase an “anti-stress” ball and the slogan, “No stress,
