Not seeing a return on investment from your marketing dollars? What’s the Deal with that? See what other tire dealers say they’re doing to increase their brand awareness.
Social media advertising is king for businesses looking to grow their presence – especially on Facebook.
How to effectively use big data and four challenges to managing it.
Goodyear executives explain how investing in its product portfolio helps dealers grow through the company’s connected business model.
Akebono Brake Corporation has kicked off its latest ad campaign: “The Hardware You Need, With The Brakes You Trust.”
Cooper Tire started a new national ad campaign that introduces drivers to “Uncle Cooper,” personifying a no-nonsense relative who’s an expert in all things automotive.
Given the significant upsurge in consumer reliance on search engines for initiating a business relationship, no dealership can afford to ignore SEO and online marketing.
Seems like the powersports industry has been dominated by “The Big 4” for decades! However we are not talking about Honda, Kawasaki, Suzuki and Yamaha. The real big four that make a difference to your dealership are Marketing, Advertising, Public Relations and Branding. If you have to ask what’s the difference, then you need to
When it comes to advertising, strategies are endless, mediums are constantly changing and advice is often conflicting. Doing something is better than nothing – results are results, even if they are lackluster – but funneling a shop’s dollars into an ineffective ad campaign is a mistake no one wants to repeat. To take some of
Trico’s latest advertising campaign features a tie-in to college football. The campaign is designed to drive consumer demand for its wiper blade products through print, radio, online media and truckside advertising, Trico said. “The objective of our new fall campaign is to utilize a media mix to efficiently communicate the Trico brand message to a
Point S, a tire and automobile service retail network, launches its first advertising campaign in Canada this week. The campaign plans to show clients that Point S cares about helping them reduce stress with Point S’s personalized customer service each time they visit. The campaign will showcase an “anti-stress” ball and the slogan, “No stress,