Belle Tire Launches ‘My Guy’ Rebranding
Belle Tire is kicking off a new ad campaign to reposition itself as “My Guy” for tires. Working with its advertising agency, Marc USA, Belle Tire developed television and radio spots positioning the dealership as the trusted “guys” for auto repair. “We don’t think of ‘My Guy’ as a campaign. This positioning defines our brand
Pro Athletes Highlight Bridgestone Tires in New Ad Campaign
Bridgestone Americas has launched its latest advertising campaign that features NFL All-Pro receiver Larry Fitzgerald of the Arizona Cardinals and National Hockey League (NHL) All-Star defenseman P.K. Subban of the Nashville Predators. The athletes appear in the tiremaker’s new television commercials that highlight innovation and performance delivered by Bridgestone tires, the company said. In the
Meineke Begins Fall Advertising Campaign
Meineke Car Care Centers has kicked off the new “On With Life” advertising campaign with television spots this September, according to Market Watch. The multi-million dollar campaign features 15-second TV ads that show car care can interfere with everyday life and how Meineke can help. Using humor and empathy, the company said it will feature
