Sullivan Tire to Acquire Two Direct Tire Locations

Sullivan Tire to Acquire Two Direct Tire Locations

These two new service centers will bring Sullivan Tire’s retail locations to a total of 75 throughout the Greater Boston area and the New England region.

Sullivan Tire and Auto Service will take over the existing operations at Direct Tire locations in Medway and Peabody, Massachusetts beginning May 4.

These two new service centers will bring Sullivan Tire’s retail locations to a total of 75 throughout the Greater Boston area and the New England region.

Sullivan Tire and the late Barry Steinberg, owner of Direct Tire, have had a long relationship dating back decades, the companies say.

“Barry was always highly respected in the community and in the industry, and he was a steadfast supporter of taking care of customers and employees, which have always been top priorities of Sullivan Tire,” said Paul Sullivan, vice president of marketing. “We hope to retain all employees to carry on the tradition of excellence that customers have come to expect.”

The Direct Tire name will continue on at its first and flagship location in Watertown, Massachusetts. After 25 years as a Direct Tire employee, Bob Lane, the location’s longtime General Manager, will become the new owner. The Watertown staff will remain in place.

You May Also Like

O’Reilly Introduces Next Generation of Brake Pads with BrakeBest Select Pro

O’Reilly’s says its new brake pads feature noise cancellation, corrosion resistance and a break-in coating for domestic vehicle models.

OReilley-BrakeBest-Select-Pro

O’Reilly Automotive introduced BrakeBest Select Pro – its next generation of brake pad design. Designed for newer model domestic vehicles, the company said these pads are engineered with input from professional technicians to offer a quiet stop, easy break-in and complete corrosion resistance.

O’Reilly Automotive said the signature blue break-in coating not only reduces break-in time, it also prevents future pulsation or vibration. The pads contain five layers of noise-canceling shims and the rotors are machined and balanced to a higher tolerance than others and will perform longer due to the corrosion-resistant coating that covers the entire surface, the company said.

Continental Names New Head of Research and Development

Edwin Goudswaard takes over as head of R&D at Continental Tires, succeeding Dr. Boris Mergell.

conti Edwin Goudswaard
CTDA to Host Area Meetings for California Tire Dealers

The California Tire Dealers Association will hold meetings in Sacramento and Pleasanton for education and networking.

CTDA-Meeting
Maxxis Team Secures W.E.ROCK Grand Nationals Titles

Team SubZero’s Landen and Gunner Brown topped the podium in their respective classes.

Maxxis-racing
Point S Reports on Master Shop Program

Point S said its Master Shop program yielded a $165K average profit boost for participating locations in first year.

Master-Shop_Logo

Other Posts

Atlantic Tire Founder Anthony Blackman Dies

The two-time Tire Review Top Shop winner was dedicated to his craft from a young age, and was known for being extremely generous when it came to giving back.

Anthony-Blackman-1400
Classic and Antique Tire Distributor John Kelsey Dies

John Lester Kelsey, founder of antique and classic tire distributor Kelsey Tire and 2009 inductee into the Tire Industry Hall of Fame, died.

Kelsey_John
Michelin prevails in IP lawsuit over Chinese KO2 imitation

A Canadian court awarded damages to Michelin over Wideway’s infringement of BFGoodrich tread IP.

Lawyer-stock
OTC Debuts BT12, BT30 Heavy-Duty Bottle Jacks

OTC’s new heavy-duty bottle jacks provide 12 and 30 ton capacities for lifting on the road or job site.

OTC-12ton-30ton-combo